Page 27 - March 2023 #179

Battersea Power Station
London, UK

As Marcella moves onto talking about new products and initiatives, heritage that set them apart from other brands. They also work hard to
she highlights that nowadays trends are innumerable and how create high-quality content that engages their community, to generate
important is that Hackett follow the trends that are closest to their an emotional connection through a digital experience that emphasises
DNA and consumer. storytelling as well as product. Their objective is to continue increasing
An example of this is their Spring-Summer 2023 collection which brand awareness and to grow their community in key markets by staying
combines functionality and flexibility in a fashion-forward collection that aligned with new trends on the platform.
reaches towards the future, while staying true to its heritage. The brand Sustainability is another key factor for brands in 2023 and at Hackett
has incorporated three new capsules into its catalogue: Hackett Sport, they aim to produce high-quality, sustainable fashion, so they maximise
a selection of premium athleisure wear that accommodates the active its use of responsible materials. They focus on BCI cotton, recycled
lifestyles of modern men; Resort, a colourful collection for the warmer polyesters and nylons as well as starting the journey on improving
months and Savile Row, an exclusive range available at select stores, animal derived materials such as wool and leather. A high quality of
crafted using the best in European fabrics. craftsmanship guarantees longevity of garments, supporting less clothing
“Success for this brand involves staying true to our identity by offering wastage and raw material usage. “Today’s consumers are much more
a personalised service, thus transforming the purchasing process into aware of sustainability. It is commitment as a group to work towards a
an experiential service for our customers. The customer experience sustainable business model that delivers results.”
starts from the moment they enter our stores, where he identifies with The company stands out from the crowd by combining traditional
the brand and its values, connects with the brand and is advised by our styles with modern cuts in a uniquely British style, according to Marcella
professional who know in detail all the pieces of the collection and what and will continue to do so moving forward.
the customer needs,” Wartenbergh says. “Hackett is a symbol of all that is best in British style today; with a
Something that is important in the modern world is having a strong reputation that still exceeds its rapidly growing retail and wholesale footprint.
social media presence and the brand certainly possesses this. They use The company is now an established global brand offering ‘Essential British
social networks to reach new audiences and to transmit the values and Kit’ to customers across the world,” Wartenbergh concludes.

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