Page 13 - #181 May 2023

NEWS INBRIEF

ZAROOB ADDS TWO NEW SITES
WORLD-FIRST IN QATAR AS WORLD’S The popular Levant street eatery Zaroob, which
is owned by Kitopi, has announced the opening of
NUMBER ONE COOKIE OPENS A STORE two new locations in Bahrain. The new outlets at
Juffair Square and Zayed Town will serve Zaroob’s
The world’s number one cookie has delicious street food inspired by the old streets of
landed at Doha’s Hamad International Lebanon, Jordan, Palestine and Syria, the company
Airport (HIA), with the opening of the first said in a statement.
permanent OREO Café outside of the US
and first in an airport. FLAGSHIP STORE FINDS ITS HOME
The 116sq m café in the new North Node Optitalia Group, a distributor of eyewear across the
of Hamad International Airport is delighting GCC, has launched its optical concept store Vision
travellers with a delicious selection of sweet Industry at the Mall of the Emirates. Located on the
inventions including OREO milkshakes, first floor of the mall, it offers a bespoke eyewear
muffins and cheesecakes. service, optometric care and a fully functioning lens
There is also a comprehensive savoury and artisan frame lab. Optitalia Group is also the
food and beverage menu, while chefs create owner of the optical retail brand Optifashion.
unique treats live at the café’s OREO
Creations Bar.
The bespoke café concept features the JEWELLERY BRAND OPENS DOORS
OREO brand’s signature blue, white and Al Majed Jewellery, the region’s leading retailer of
black, with the aim of attracting transiting luxury watches and jewellery, in partnership with
passengers with giant OREO furniture, Swiss watchmaker Patek Philippe has celebrated
digital walls and a retail area. the official opening of a new boutique at the Place
FOUR SEASONS CONTINUES MIDDLE Vendome Mall in Qatar. With exclusive novelties, a
VIP area and the opportunity to discover the brand’s
EAST EXPANSION history, the boutique offers a welcoming atmosphere.

Four Seasons Hotels and Resorts, the throughout the year. HAWKERBOI LAUNCHES AT JLT
world’s leading luxury hospitality company, “Four Seasons’ upcoming resort in Tom Arnel’s Hawkerboi, which started life as
along with NEOM Hotel Development, the NEOM will be a one-of-a-kind project, a supperclub in Dubai, is getting a permanent
division that is responsible for building a blending the natural wonders of the Red restaurant at The Park in JLT. The outlet, located
future-centric hospitality ecosystem in the Sea with the future-forward technologies above the Tom & Serg’s founder’s Splendour Fields
developing region, have announced plans for on which this new, exciting destination is cafe, opened its doors on 26 April. The menu
a new luxury resort as part of the NEOM being built,” says Bart Carnahan, President, includes cereal fried chicken wings, wagyu skewers
master project, located on Sindalah Island. Global Business Development and Portfolio and whole fried sea bass.
Extending over an area of approximately Management, Four Seasons Hotels and
840,000sq m, Sindalah is one of a group of Resorts. “We are proud to be part of
islands in the Red Sea that will be developed the ambitious vision that our partners at ADRIFT BURGER BAR UNVEILED
in NEOM, each according to its unique NEOM have for transforming the future of David Myers was one of Expo 2020’s biggest winners
vision and design. hospitality in the region and look forward to when his burger pop-up Adrift Burger Bar, proved
In addition to the upcoming Four Seasons welcoming guests to discover a new part of so popular that it sold around 115,000 burgers over
resort, Sindalah will be home to a luxury the Kingdom.” six months. Following the positive reception, he has
marina and yacht club, 9-hole golf course The resort will feature 225 guest rooms decided on a permanent home for his burger brand
with 18 pin experiences and a vast array and suites with terraces overlooking the and has moved ahead and opened the company’s
of dining destinations. It will also host beaches of the Red Sea, as well as 52 villas first branch in Abu Dhabi’s Yas Mall.
sophisticated cultural events, grand sporting with one- to four-bedroom configurations
spectacles and glamorous social celebrations with plunge pool and beach views.

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