Page 18 - #181 May 2023

Push Beyond Your Limits

Guiyang City Guizhou Province, China

Established in 2003, 361° is an integrated sportswear enterprise which principally
engages in brand management, research and development, design, manufacturing
and distribution in China and across the globe. In this interview, RLI sits down with
Stephanie Jin, Group Vice President and General Manager, Overseas Business to talk
about the brand’s major expansion drive into Europe.

he 361° company is a global sports footwear and apparel suits the needs of both the independent running retailers, which is the
brand whose mantra is ‘One Degree Beyond’, a concept best place to find their products in the EU and UK and ultimately their end
Twhich helps drive their customers to go further than they consumer of runners of all levels and abilities.
previously believed possible, using their products to do so. “Going forward, the opportunities for our business are unlimited. We
Originating in China, most of its brand stores are located in the will continue to heavily focus on performance running, whilst also beginning
mainland area, but it also has a growing number of concept stores to introduce other high-level performance lines, such as basketball, as we
appearing outside of China. Today, the brand has in total around 8,000 develop our positioning and brand awareness in the region,” explains
stores across the world. Stephanie Jin, Group Vice President and General Manager, Overseas
The company is currently focusing its efforts on expansion across the Business.
European region through its performance category. This is built around “In the EU, we feel we have a strong point of difference compared to a
the fantastic core range of high-performance running shoes including the lot of bigger, more established brands. We aspire to be “the brand” of the
best-selling 361-CENTAURI, which features best-in-class technology that independent running retailer by focusing our attention on specialty running