Page 23 - #181 May 2023

Atrium Reduta
Warsaw, Poland

Bringing Life to Places centre, which will be in Puerto Venecia, a shopping centre in Zaragoza. presents a modern and fashionable interpretation of natural elements. The

“This project is one of the top five shopping destinations in Spain. With
over 200,000sq m of retail and leisure, it is one of the country’s most immersive landscape, the diverse nature that is discovered and water as the
protagonist and generator of the space, creates a new concept of a leisure
extensive and original development projects. It is a unique shopping area garden full of life. This extension consists of several social meeting spots,
with a high leisure value and a high attraction for the people in the region, events spaces, areas where children can freely discover and have fun and
attracting around 19 million visitors a year,” says Gaitán. a large 16m-high tower with a waterfall inside, games, slides, and lastly, an
The intervention area of approximately 1,000sq m missed personality and impressive viewpoint over the lake.
a distinctive use. In this context, theleisureway was invited to work on the “Away from Puerto Venecia, we have recently entered the Middle
design of the new outdoor family area to activate and enhance the outdoor Eastern market through various projects, with one of our biggest projects
customer journey by integrating a unique leisure solution that complements yet. The Village, being close to inauguration in Jeddah, Saudi Arabia. It gives
the existing offer, by bringing fresh ingredients that boost the pedestrian flow us immense pride to see how our work and thinking methodology are being
and make that area part of Puerto Venecia’s story and active life. trusted by clients from all over the world, especially within Europe and
Zaragoza is a city with cold and windy winters and sweltering summers, during the years ahead, we are committed to expanding our presence into
but despite the extreme weather, locals are used to enjoying the outdoors, more uncharted territories and set our own leisure thinking as a philosophy
which is why a green oasis that brings comfort, human scale and freshness to follow and take as reference,” Gaitán explains.
was a must-have addition for this space. The objective at theleisureway is to increase the value of a place and
“The critical points of the project were the look and feel of the new area, attract people to these intervention areas through their projects. This, in
an extension of the architectural language of Puerto Venecia, blending in turn, creates traffic that enhances the commercial offer.
with the general landscape design: angular shapes and natural textures with theleisureway approaches each project with a three-layered strategy.
an innovative and fashionable touch that’s appealing for everyone with its First, the social and spatial layer is focused on architecture, interior
unique WOW factor.” design, construction, and installation. Second, the emotional layer involves
The new garden is located at the end of the shopping centre’s natural generating a leisure strategy, developing storytelling, experience mapping
flow axis, a lake that is the heart of the project and organises and distributes and designing a customer journey. Finally, the business layer is concerned
the different areas. As the end pole of this axis, they took the opportunity with brand analysis and understanding the lifecycle challenges of the asset,
to generate the background of this landscape picture, a new leisure anchor as well as the commercial vision.
that would complete the route around the lake, activate it and bring back With a multidisciplinary team that blends technical, emotional, and
the flow to a cold area of the shopping centre, extending in the process the business expertise, they are able to deliver on all three layers of their
flavor and curiosity. approach and this is set to continue in the years ahead.
The concept, introduced as “El Manantial”, lives up to its name and www.theleisureway.com

Freeport Fashion Outlet Puerto Venecia
Lisbon, Portugal Zaragoza, Spain