Page 22 - #181 May 2023

COVER STORY - THELEISUREWAY Riyadh Park
Riyadh, Saudi Arabia

THE WORLD’S ONLY GLOBAL RETAIL AND LEISURE MAGAZINE
Bringing Life to Places

www.rli.uk.com MAY 2023 ISSUE 181

Based in Zaragoza, Spain, theleisureway leads genuine, iconic
projects and they create innovative places where emotions come
alive. Their expertise extends through the entire process from idea
GLOBAL FOCUS
THELEISUREWAY to installation. Here, RLI speaks with Gastón Gaitán, Founder of
BRINGING LIFE TO PLACES
ETOILE GROUP 361° EXPLORAR HOTELS & RESORTS 181 the company to learn more about the company and what makes
A Passion for Push Beyond Experience,
Creation your Limits Exchange & Exhale
them stand out from the crowd.
AV & VR | FREYA ROSE LONDON | GLOBAL RLI AWARDS SHOWCASE | URBAN REGENERATION | VOYAGER - ASIA & AUSTRALASIA
uture places will need to feel like they have been collectively design and implement projects that create connections between people and
created, which requires a deep connection and appreciation for the spaces so that they would want to return to them, because of the great
Flayers of interactions between people and the surrounding pieces memories that were made there during their last visit,” highlights Gaitán.
in their immediate environment. theleisureway identifies and connects with Just like people have a favourite bakery or restaurant, Gastón feels that
local communities using their three pillars – people, place, and emotion, to this mall or this park, this residential area, mixed-use space or resort can
merge the community’s needs with the asset owner’s objectives. “We call also be people’s place of choice for enjoying their free time. Fundamentally,
this methodology leisurethinking and we believe it is the key driver behind theleisureway’s interventions reactivate businesses by creating innovative,
our success to date and our main differentiating factor,” explains Gastón attractive spaces and filling them with life again, especially after a time
Gaitán, Founder of theleisureway. “Every project we work on has a unique in which businesses might have lost the interest of their clientele. The
story and personality especially created for it.” company’s focus is on humanising these places and making them more
Designing leisure spaces will be essential in the coming years. Shopping sustainable, through attractive design elements that make them stand out
centers or areas that do not include places where people can enjoy from the competition.
themselves in their free time and relax will become obsolete. “Furthermore, The business currently works in more than 30 countries worldwide,
in a world where competition is increasingly fierce, such as in the real estate mainly in Europe and the Middle East, adding up to more than 75 projects.
or retail sector, you must differentiate yourself with innovative, unique, and Therefore, they are not only developing projects in Spain, although - this
sustainable proposals. This is what we specialise in at theleisureway. We year - they are inaugurating a special project carried out in a Spanish shopping

Public Realm EXPLORiT Ebikon
Älmhult, Sweden Ebikon, Switzerland