Page 25 - #181 May 2023

success of any business as it holds the power to discover and connect
with customers. She goes on to say that no matter your business,
products or values, social media offers every brand the chance to
establish themselves as a thought leader and connect directly with their
desired audience and communicate their authentic voice and values.
“The platform offers the ability to showcase the humanity behind
brands, which is a must in the modern world as consumer attitudes have
shifted tremendously. They now seek storytelling and purpose over a
materialistic item. We have connected with many brand advocates via
social media and truly cherish the community we’ve established within
this space. Now we all appreciate that new platforms and social trends
constantly emerge, such as increased content – we’re always moving
with the tide with open ears, to keep our Freya Rose London content
current and exciting,” says Rose.
As the interview moves onto the topic of sustainability, the Founder
points out that she is a huge advocate of slow fashion and that ethically
produced designs are integral to her brand’s philosophy. She carries on
by saying the provenance and traceability of the materials used in her
designs and the people she works with are fundamental to her business
philosophy. One of her most significant materials is nacre (mother of
pearl) – a material that is actually in abundance as a mollusc doesn’t
always create a pearl and the shell can be disregarded.
“As a small business we have an ambitious long view to be continuously
better. There is much to learn and we will continue to research and develop
our products in the most ethical and sustainable way. We will continue to
be open and honest with ourselves and our customers,” Rose comments.
Freya Rose London has redefined British modern luxury with creations
that are a marriage of shoes and jewellery. They create shoes that are
sculptural, wearable works of art that transcend the boundaries of
design whilst reflecting the wearer’s individuality. No two pairs are ever
the same and their ultimate philosophy is to create beautiful wearable
works of art that can be treasured forever and it is for these reasons
that Rose feels the brand has achieved a high level of success in quite a
short space of time.
“Looking to the future, I am excited to develop our jewelled bag
collection, to introduce more pieces influenced by my passion for art and
sculpture and I am looking forward to developing the physical presence
of Freya Rose London around the world, watch this space.”