Page 38 - #181 May 2023
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RLI Most AntIcIpAted

                                                   openIng 2023                                                                                                            RETAIL REIMAGINED AT
                                                                                                                                                                                  THE EXCHANGE TRX



                                                                      pueRto VenecIA, ZARAgoZA, spAIn                                                                  The new social heart of Kuala Lumpur offers a visionary
                                                                                                                                                                                               glimpse into tomorrow’s urban living
                                                                    Located in Zaragoza, Puerto Venecia is one of the top five shopping
                                                                    destinations in Spain. With over 200,000sq m of retail and leisure, it
                                                                    is one of the largest and most original development projects in the
                                                                    country. Puerto Venecia is a unique shopping area with a high leisure
                                                                    value and a high attraction for the people in the region, with around
                                                                    19 million people visiting the site a year. In this context, theleisureway
                                                                    has been invited to work on the design of the new outdoor family area
                                                                    with the aim of activating and enhancing the outdoor customer journey
                                                                    by integrating a unique leisure solution that complements the existing
                                                                    offer. The opening date was scheduled for 28 April 2023. The goal of
                                                                    the scheme is to transform it into an exciting outdoor family area that
                                                                    extends the leisure experience, bringing new ingredients that boost the
                                                                    pedestrian flow and makes the area part of the Puerto Venecia story
                                                                    and active life.


                                                                              spARky’s Red seA MALL                                    In creating places where communities thrive, leading international real estate group, Lendlease, is bringing its

                                                                              JeddAh, sAudI ARAbIA                                     expertise in placemaking to its largest integrated development in Asia. The Exchange TRX, located in Kuala
                                                                    Sparky’s by Al Hokair Group is an entertainment space inspired by   Lumpur, is a lifestyle precinct that forms the social heart of  Malaysia’s first master-planned international financial
                                                                    the idea of LIGHT. As fun lovers, they dream of reinventing family   district. Within The Exchange TRX are Malaysia’s first Kimpton® Hotels & Restaurants; six premier residential
                                                                    amusement destinations. Their passion for technology and real dreams   towers, TRX Residences; and a low-rise large floor plate campus style office which are all anchored by a 1.3
                                                                    keep guests inspired. The Sparky’s brand is their expression and purpose   million sq. ft. lifestyle destination featuring over 400 exciting retail and dining offerings.
                                                                    in the form of a Family Entertainment Experience. One of their main
                                                                    goals is to continuously innovate in the area of entertainment and they   Lendlease’s  global  portfolio  includes  some  of  the
                                                                    strive to become an internationally recognised industry leader in the
                                                                    field. They have developed their flagship entertainment brand “Sparky’s”   world’s  most  iconic  developments  that  have  pushed
                                                                    and taken it to next level with creative new entertainment concepts,   the  boundaries  of  innovation  like  Sydney’s  Barangaroo
                                                                    modern interior  design  and state-of-the-art  games and  attractions   South,  London’s  Elephant  and  Castle,  and  Malaysia’s
                                                                    through adding new entertainment concepts like Sparky’s Lasertag and
                                                                    VR Zones. At Sparky’s, guests will have the opportunity to enjoy a wide   iconic Petronas Twin Towers. These developments deliver
                                                                    selection of indoor rides, simulators, skill games and attractions.  some  of  the  finest  thinking  in  technology,  wellbeing,
                                                                                                                                       sustainability,  design  innovation  and  placemaking,  and
                                                                                                                                       we are excited to bring this forward-thinking approach to
                                                                                                                                       The Exchange TRX.
                                                                                the exchAnge tRx
                                                                            kuALA LuMpuR, MALAysIA                                     “Our vision and the cornerstone of Lendlease’s strategy
                                                                                                                                       with The Exchange TRX is to create a city defining project
                                                                    The Exchange TRX is a vibrant, experience-led lifestyle destination that   for Malaysia. As a global organisation, we will showcase
                                                                    is seamlessly integrated with a 10-acre activated public park. Set to be
                                                                    the new lifestyle epicentre of Malaysia’s capital city of Kuala Lumpur, The   our  international  placemaking  expertise  alongside  our
                                                                    Exchange TRX will offer socially immersive experiences encompassing   43-year  history  in  Malaysia  to  introduce  our  signature
                                                                    events, entertainment, arts and culture, sports and leisure and over 430   approach to experiential retail. We believe the diverse retail
                                                                    lifestyle, dining, concept stores and new-to-market brands. Designed as
                                                                    ‘a lifestyle precinct in the park’, The Exchange TRX is purposefully and   mix complemented by dynamic leisure and entertainment
                                                                    harmoniously connected to the 10-acre rooftop TRX City Park containing   activations will serve as a key point of differentiation and
                                                                    open spaces with cascading greenery, a children’s play area, water   will drive visitors to linger longer and make repeated visits
                                                                    features and beautifully shaded areas, making it one of the best places for
                                                                    alfresco dining. Complementing this central attraction will be event-ready   when we open our doors to the public in Q4 2023,” says
                                                                    destinations, as well as a dedicated area for aspiring local arts and culture.   Mitch Wilson, Project Director for The Exchange TRX and
                                                                    The Exchange TRX will truly be Kuala Lumpur’s most scenic location to   Head of Retail for Lendlease Malaysia.
                                                                    celebrate arts, culture, events and most importantly, the community.
                                                                                                                                       The Exchange TRX boasts a fully leased luxury floor, with the LVMH Group opening 17 brands such as Louis
                                                                                                                                       Vuitton, Christian Dior, and Tiffany & Co.; the Kering Group bringing in Gucci, Saint Laurent, and Balenciaga;
                                                                         ZhuhAI shIZIMen huAfA MALL                                    and Chanel showcasing a new, full-line store that celebrates the French house’s longstanding heritage. The High
                                                                            phAse 2, ZhuhAI, chInA                                     Street Fashion precinct features exclusive collections from leading brands like Adidas, Puma, and Nike that will
                                                                                                                                       help customers strike the perfect balance between style and sports.
                                                                    Zhuhai Shizimen Huafa Mall, Phase 2 (Plot A8) will have its grand opening
                                                                    on 30 June 2023, with a total GFA of approximately 40,000sq m. This
                                                                    three-storey-high retail project will be positioned as an “Innovative Lifestyle   While retail plays a crucial part in The Exchange TRX’s masterplan to rejuvenate the local commercial scene, it
                                                                    Mall“, which is one of the components of the mixed-use development   manages to seamlessly integrate with nature to create a preferred destination for arts, cultural exchanges, and
                                                                    consisting of 150m-high hotel and office building and 150m-high    healthy living with the 10-acre TRX City Park. This rooftop activated public park features a biodiverse ecosystem
                                                                    residential building. Besides the two main merchants of the IMAX theatre
                                                                    and the boutique supermarket (Aeon Mall) that are stationed in the mall,   of over 150,000 plantings from close to 150 native plant species, offering children’s play areas, water features,
                                                                    the other merchants will be comprised of the family-style consumption   and shaded enclaves, joining other notable urban parks in the world such as High Line in New York, Namba Park
                                                                    needs, sports and trendy clothing, creative and intelligent products, high-  in Osaka, and Gardens by the Bay in Singapore.
                                                                    end catering, family activities and living format supports. The project
                                                                    aspiration is to create a new vision of retail, culture, entertainment and
                                                                    experience in Zhuhai and finally create Zhuhai Retail Archipelago, an   www.theexchange.my
                                                                    exciting new retail destination and the centre of community.

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