Page 46 - #181 May 2023

RLI GLobaL RetaILeR

of the YeaR

baRaka RetaIL GRoup

Baraka Retail Group launched in 1979 as a wholesale business focusing
on optics within their home nation. Serving highly intellectual and trend-
savvy individuals, each with their own unique style, they are committed
to bringing what will complement the fashion preferences of every
taste. They strive to continue bringing novel products to the market and
expanding our offerings to ensure their customers are always satisfied and
that they become their gateway to everything they desire while staying
up to date and innovative.Today, they are proud to operate in various
industries: optics, fashion and e-commerce. The business has expanded its
presence within the Middle East, with over 13 brands retailed across 70+
stores in Egypt and the GCC. They aim to strengthen their fashion division
profile through organic expansion, develop their e-commerce story by
expanding their exclusive product offering and stretch their logistics reach
in the global market, starting with the GCC.

DaIso InDustRIes CompanY LImIteD

Daiso has established its business model by creating its stores not based
on a product genre, but rather on a genre of selling all products for a flat
100 yen and is the first to have expanded this to a global chain of such
stores. At present, Daiso has become a huge chain of stores, with 4,042
stores within Japan and 2,296 stores in 25 countries overseas, for a
worldwide total of over 6,338 stores (as of the end of February 2022).
Daiso’s stores carry a wide range of products to make people’s lives
better, from daily necessities to hobby items and luxury goods, currently
offering approximately 76,000 different products. 90 per cent of these
products are developed in-house. In addition, they also develop 1,200
new products each month to keep our customers surprised at new
finds. They currently continue to open approximately 150 stores within
Japan each year and are highly regarded as a business which serves as
infrastructure for the daily lives of people all over the world.

DefaCto

DeFacto’s key strategy is its one stop shop approach and its dynamic
merchandise offering that serves the whole family with a diverse product
mix. Womenswear is a key segment as they target the broad wardrobe,
with a focus on newness and a broad offer of basics and fashion at
good value prices. Menswear is its core segment and their merchandise
position is a strength in their sector. Its baby and kids range is its fastest
growing category and their position is to offer a range of products
including updated basics and fashion newness at great value to their
customers. Meanwhile accessories are another key product category
to help drive the frequency of visits and add units to sales transactions.
Footwear is an important category to support their One Stop Shop
strategy and enable complete outfit building. With its brand-new
face and wide product range, the homewear sector offers customers
comfort and elegance at the same time, with affordable prices.

46 RETAIL & LEISURE INTERNATIONAL MAY 2023