Page 50 - #181 May 2023

RLI Most IMMeRsIve

AttRActIon & exepeRIence

eMotIonHALL ARenA

EmotionHall is a unique and engaging place, located in the context of
Tiare Shopping, a “Meeting Place” that is part of Ingka Centres in the
North-East of Italy. EmotionHall is the first permanent interactive area
dedicated to immersive art, cultural and entertainment experiences,
created by a high-performance projection and sound system. Its
uniqueness is represented by the presence of an “art container” in a
shopping centre, a unique case in Italy and the flexibility of the equipment
that allows us to program different artistic expressions for different
targets. Its annual planning calendar includes alternating art exhibitions,
realised in collaboration with international artists, as well as theatre and
music events and much more. Because of the characteristics described,
this project embraces customers with widely differing interests, with a
good propensity to spend on cultural and entertainment goods.

FRAMeLess - London

Situated in Marble Arch in a stunning 30,000sq ft permanent location,
Frameless features award-winning galleries and showcases some of the
world’s greatest works of art, presented on a scale and in ways never
seen before. Frameless is an art collection of the surreal and spectacular,
where visitors are not only in the art, they are part of it. Their multi-
dimensional galleries are transformed with a 21st-century interpretation
of the classic masterpieces, designed to delight. Four unique galleries
harnessing different types of projection technology opened its doors
back in October to bring art to life. Guests take a unique journey as
they travel through masterpieces, having an intimate view of every
brushstroke, seeing details in a fluid, moving dimensional way bringing
these artworks to life. Thoughtful music composition triggers emotion
through the highest climactic moments, as well as very peaceful self-
reflective interludes. This is a digital playground for all ages!

MonopoLy LIFesIzed

Welcome to the world of Monopoly. A world where anyone can
own it all… and even find Free Parking in Central London! It all began
circa 1935 – at the height of the Great Depression – when Charles B.
Darrow presented a game designed around the promise for fame and
fortune to Parker Brothers. From colourful green stacks of money,
green houses and red hotels, players picked their favourite game
pieces – the top hat, car or even the Scottie dog. The game consists
of up to four teams and each of them can have up to a maximum of
six players. The game is managed by three staff members, representing
traditional playing pieces who will guide them through the game. Win
or lose, at the end of the game all teams can head to the Top Hat Bar
& Restaurant to celebrate a game well played.
EmotionHall
Immersive Art Experience

outeRnet London
EmotionHall is the large immersive arena located at Tiare Shopping in Villesse,
Outernet is an immersive entertainment district in the heart of London Gorizia (ITA); it is a place of harmony and entertainment that, thanks to its
where communities come together to enjoy culture in breathtaking innovative technologies, allows visitors to move beyond the passive role of
new ways. They have brought together the best content and latest
immersive technology to create new experiences for music, arts, spectators and experience firsthand the emotions of the exhibitions, concerts,
culture and creators. Londoners and global travellers alike can discover
free immersive experiences every day at Outernet. They have created and all the events hosted there.
an exciting schedule of entertainment and arts content using the latest
technology and talented metaverse creators. Their innovation has no
limits, with world-class creative plans in the pipeline that are set to
launch later this year. Not only do they drive deep engagement with
the hundreds of thousands of people they reach each day in the district,
but they reach many millions more through wider earned, owned and
paid strategies.

50 RETAIL & LEISURE INTERNATIONAL MAY 2023