Page 12 - #182 June 2023

MIDDLE EAST

THE FUTURE OF IMMERSIVE FASHION RETAIL
OPENS ITS DOORS IN RIYADH

An innovative and interactive concept store with new
international designers to the Middle East region, is paving
the way for an exciting future of Saudi fashion.
Mwaz - meaning ‘parallel world’ - is a conceptual luxury
fashion and lifestyle destination in Riyadh, where the
Saudi fashion scene is quickly evolving alongside new and
relaxed cultural reforms.
Owned by the Sela Group, the 16,000sq ft central
experience has been created by London-based Studio of
Art & Commerce, specialists in design and production of
Entertainment and Innovative Experiences for brands in
Fashion, Music and Art around the world.
Fusing high fashion with interactive technologies and
design, Mwaz satisfies the ever-growing consumer appetite
for unique and innovative in-store shopping experiences.
Customers visiting the store will travel through four
distinct ‘frontiers’ (Warp, Rarities, Visions and Trill).

SAUDI ARABIA HAS OPENED A NEW ADDITION TO ITS ENTERTAINMENT AND TOURISM SECTOR - VIA RIYADH ON 11 MAY. THIS LUXURIOUS DESTINATION, LOCATED IN RIYADH, SHOWCASES
THE SALMANI ARCHITECTURAL STYLE, BLENDING MODERNITY WITH THE KINGDOM’S ORIGINAL HERITAGE. THE INAUGURATION OF VIA RIYADH MARKS A SIGNIFICANT MILESTONE IN
SAUDI ARABIA’S JOURNEY TO ENHANCE ITS ENTERTAINMENT OFFERINGS IN 2023. BUILD IN ALIGNMENT WITH KING SALMAN’S CORE VALUES OF AUTHENTICITY, HUMAN-CENTRICITY,
LIVEABILITY, CONTINUITY, INNOVATION AND SUSTAINABILITY. VIA RIYADH COMBINES TRADITIONAL AND CONTEMPORARY ARCHITECTURE. SITUATED NEAR THE DIPLOMATIC QUARTER,
VIA RIYADH FEATURES A ST. REGIS HOTEL, UPSCALE RETAIL STORES, FINE-DINING RESTAURANTS, CINEMAS AND A THEATRE FOR LIVE PERFORMANCES.
SNOW ABU DHABI OPENING POPULAR SEAFOOD CHAIN
DATES REVEALED ANNOUNCES EXPANSION

Snow Abu Dhabi at Reem Mall will be open to visitors from 8 June. Golden Fork, UAE’s popular homegrown seafood chain, is set to
The upcoming Snow Abu Dhabi is a sub-zero snow and ice park, roll out a massive expansion and rebranding exercise, which will
operated by Majid Al Futtaim, which maintains a temperature of see it opening 20 new and designer outlets across the Emirates,
minus two degree Celsius. shifting many of its outlets to high-end malls in Dubai and
The indoor attraction, which spans nearly 1,000sq m, will feature elsewhere, besides foraying into the Saudi market.
12 rides and 17 attractions. Snow Abu Dhabi’s main attractions The 45-year old fine-dining chain known for signature dishes
include two huge slides called Ice and Floes Toboggan Race and such as Cajun Seafood, Prawn Biryani, Goan Fish Curry and
Grauppel’s Summit Escape. Other rides include The Entry Plaza, the Fried Shrimp, has also struck an AED10M investment deal with a
Polar Express Train, the Flight of the Snowy Owl, the Magic Carpet Dubai-based investment firm to fund its growth plans.
and the Crystal Carousel. The attraction will also feature restaurants It will also shift gears to get into a franchisee model, which
inside the park, including Ice Café, Grotto Amphitheatre and The could also see the company entering into part stake sale
Lodge Restaurant. deals with some of the prospective partners, to reach a wider
Reem Mall, opened on February 16, with a few shops and Vox customer base.
Cinemas open for business. Reem Mall, located on Reem Island, “Our expansion strategy will include a significant focus on
features 400 shops, which includes big brands such as The North rebranding as we aim to enhance our presence in shopping malls
Face, Max, Vans, Timberland and Carrefour. Mall goers can also take and identify areas with high footfalls,” Shanavas Mohammed,
advantage of the mall’s car park which accommodates 6,800 spaces. Partner, Golden Fork, told Arabian Business.

12 RETAIL & LEISURE INTERNATIONAL JUNE 2023