Page 9 - #182 June 2023

NEWS INBRIEF

SESSÙN OPENS SERIES OF UNITS
AMSTERDAM THE STYLE OUTLETS The Marseille-based label Sessùn, founded in 1995
by Emma François is expanding its network in
WELCOMES LEVI’S® STORE Europe. Adding to its network of 38 boutiques, the
brand will soon be opening new stores in London,
Levi’s®, the iconic denim brand that has Mallorca and Lyon. In all of its points of sale, the
been producing clothing since 1853, has designer and her teams like to create a style that
opened a new store today in Amsterdam reflects the spirit of the location of the store.
The Style Outlets, the centre operated
by Spanish multinational NEINVER. The CITY OF DREAMS SET TO LAUNCH
more than 400sq m store will offer a Melco Resorts & Entertainment is pleased to
wide selection of Levi’s® world-renowned announce City of Dreams Mediterranean will open
products, including the 501® classic jeans, on 10 July 2023. The one-of-a-kind development in
as well as a vast range of other denim jeans, Cyprus will become the first integrated resort in
jackets, shirts and accessories. Europe, showcasing an unparalleled array of offerings,
With this opening, Levi’s® further including Europe’s grandest casino, fine-dining,
expands its footprint across NEINVER’s extensive entertainment and the biggest expo centre.
outlet portfolio and the Dutch outlet
market in particular, bringing its authentic
denim collection to Randstad’s first outlet SUNSET TO OPEN RESTAURANT
centre. This latest addition at Amsterdam Dubai-based hospitality leader Sunset Hospitality
The Style Outlets further diversifies the Group (SHG) will launch Ammos brand in the
outlet’s offering and is a perfect fit for a Balearic Islands this June in the latest stage of
retail mix. its ambitious global expansion strategy. They
JO MERCER OPENS FIRST MATILDA LIFE will open its homegrown brand Ammos Greek
restaurannt at iconic destination Ushuaïa Ibiza
BRICK-AND-MORTAR STORE Beach Hotel.

Shoemaker Jo Mercer has opened her first wool, cotton and linen, leather shoes and CASTORE LOOKS SET TO EXPAND
brick-and-mortar store, Matilda Life, in one trainers, sleepwear, personal fragrance and Premium British sportswear brand, Castore, is
of Melbourne’s biggest retail zones. finally, home fragrances. celebrating its successful expansion after growing
Matilda Life, an Australian-made lifestyle According to Mercer, the Australian its presence across Europe. The brand, which was
brand, was born during the Covid-19 retail experience has changed since Covid founded in 2015 by Wirral-based brothers Phil and
pandemic in 2021 to support hard-hit as more shoppers choose to buy things in Tom Beahon, has triumphed within the European
Aussie producers. It was the brainchild of physical locations. market, with plans now in place for further growth
Mercer and her business partner Lauren “We have seen, particularly over the throughout 2023.
Mastromanno. The Matilda Life store past year, a strong return of shoppers to
features sustainable objects including ‘brick-and-mortar’ stores rather than
Australian timber, natural Australian online and that’s been reflected in the SALSA JEANS ADDS NEW STORE
sandstone and Australian leather used financial performances of key Australian The brand has recently inuagurated a store in the
throughout to enhance the shopping retailers,” she said. “We have high hopes Portuguese city of Guarda, at the LA VIW Guarda
experience for visitors. that our product offering, location, Shopping Center located at number 5 on Avenida
The colour palette of the store was shopping experience in-store and growing dos Engenheiros Voluntários Egitanienses. The
inspired by Australian summers, arid nights support for ‘Aussie made’ will see a unveiling comes after the successful openings this
and oceans. In addition, stunning curving strong performance for our first store. year in Spain in Barcelona and Madrid and in Ireland
ceilings depict the arch of an Australian Customers are clearly loving the ‘touch in Dublin.
surf wave in metaphor. The Matilda Life and feel’ shopping experience again after
collection includes women’s apparel in two years of the pandemic.”

JUNE 2023 RETAIL & LEISURE INTERNATIONAL 09