Page 4 - #182 June 2023

WHO’S RLI MEETS

WHO
IN RETAIL

Kurt Zdesar

FOUNDER - CHOTTO MATTE

What are the company’s key objectives for the next 12-18 months? Taking a step back from right now, what would you consider
Moving forward, our key objectives for Chotto Matte revolve around your career highlights to date to be?
both consolidation and expansion. We aim to further establish our Firstly, being headhunted for Nobu was a pivotal moment for me.
current locations, ensuring that we continue to deliver exceptional and Renowned worldwide for its exceptional culinary offerings and iconic
unique dining experiences, building on our existing foundations and brand, being sought after to join their team validated my skills and
maintaining our high standards of quality and service. expertise in the industry. It was an invaluable opportunity to work
alongside some of the most talented individuals in the field and learn
Would you say events around the world in the last few years from their innovative approach to hospitality. Secondly, leaving a secure
have affected the business at all and has it had any effects on and successful job to launch my first concept, Ping Pong, was a bold
future plans? move that paid off. Ping Pong was a unique dim sum and cocktail bar
Undoubtedly, the global events of the past few years have had a significant concept that quickly gained popularity. It became one of the fastest-
impact on the industry as a whole, including Chotto Matte. Temporary growing companies in the UK, with multiple locations and a strong
closures, changing regulations and shifting consumer behaviours have all presence in the market. Witnessing the success of Ping Pong reinforced
presented challenges. Within hospitality, there’s always a new challenge my entrepreneurial spirit and gave me the confidence to pursue further
that arises at any given time, whether that’s a global pandemic or a new ventures in the industry. One of the most significant milestones was the
competitor, success in this everchanging industry is never a certainty. creation and successful launch of Chotto Matte. It has been immensely
fulfilling to see the concept grow from an initial vision to a globally
What key leadership skills do you feel are the most important recognised brand with multiple thriving locations and being approached
in the current retail climate? by some of the best landlords and most influential hotels interested to
Adaptability, agility and innovation are crucial leadership skills. The ability host our brand.
to swiftly respond to changing consumer demands, market trends and
technological advancements is essential. Effective communication and With everything that has happened in recent times, how are
collaboration skills are also vital, as they enable leaders to align their teams you feeling about the 12-18 months that lie ahead?
and foster a shared vision. Building strong relationships with both internal and I am optimistic about the 12-18 months that lie ahead. Throughout
external stakeholders is key to navigating challenges and seizing opportunities. difficult times, opportunities arise for innovation, adaptation and growth.
Challenges have ultimately helped us to realign what we do and why we
As a leader who makes key strategic decisions, do you do it. As we continue to navigate the changing landscape, we have gained
prefer to rely on facts and figures, your natural instinct, or a valuable experience and insights that will shape our strategies moving
combination of the two? forward. We remain agile and ready to respond to evolving consumer
I believe that strategic decision-making should be based on a combination needs and market dynamics. I believe that with resilience, creativity and
of facts and figures as well as intuition. Data and analytics provide valuable a dedicated team, we can not only overcome challenges but also thrive
insights into market trends, customer behaviour and financial performance. in the months ahead. I am excited about the future of Chotto Matte and
They offer a foundation of knowledge that is essential for making informed the possibilities that lie before us.
decisions. However, it is equally important to trust one’s instincts, especially
when evaluating new opportunities or navigating uncharted territories. If we look at the retail industry as a whole, do you have any
Successful leaders often have a deep and intimate understanding of their words of warning for the industry or advice from your own
industry and possess a certain natural intuition that comes from experience experiences?
and a strong connection with their customers. First and foremost, it is essential to stay agile and adaptable. The retail
landscape is constantly evolving and businesses must be prepared to
Do you feel that CEOs and company leaders can continue to embrace change and innovate to meet evolving consumer demands.
be transformational in the new retail landscape and will this Investing in technology and data analytics is crucial. The ability to collect
actually be more important than ever now? and analyse customer data can provide valuable insights that inform
Absolutely, I firmly believe that CEOs and company leaders can decision-making and drive personalised experiences. Embracing digital
continue to be transformational in the new retail landscape. In fact, it transformation and leveraging technology can be a game-changer in
is now more important than ever. The retail industry is experiencing staying competitive. Nurturing a strong company culture and prioritising
rapid changes driven by evolving consumer preferences, technological employee well-being are vital. A motivated and engaged team can deliver
advancements and global events. exceptional customer experiences and contribute to the success of the
business. Investing in training, communication and creating a supportive
What do you make of social media and its importance in the work environment are essential for long-term success.
world of retail and how prominent is e-commerce and online
activities within the business? Lastly, any final thoughts or anything else you would like to
Social media is undoubtedly a powerful tool. It offers an unprecedented add for our readers?
opportunity to connect directly and instantly with customers, build brand I would like to express my gratitude to our guests, partners and the
awareness and engage with a broader audience. It has transformed the entire Chotto Matte team for their unwavering support and dedication.
way consumers discover, interact with and share their experiences with Our success is a result of the collective effort and passion of everyone
brands. We use various social media platforms to showcase our culinary involved. To the readers, I encourage you to explore new culinary
offerings, share behind-the-scenes content and communicate our brand experiences, embrace diversity and support local businesses. The dining
values. It allows us to create a sense of community and connect with industry is at its best when we come together to celebrate food, culture
both loyal patrons and new customers. and the joy of shared experiences.

04 RETAIL & LEISURE INTERNATIONAL JUNE 2023