Page 26 - #182 June 2023

DAISO Tobu Ikebukuro
Tokyo, Japan

Elante Mall
Chandigarh, India

LaLaport Taichung
Taichung, Taiwan

Enriching People’s Lives

Based in Japan, DAISO began life as a mobile shop in 1972 but always had the aim to
become a globally-renowned retailer who assists in making the lives of people around
the world richer at a single, low price. In this interview, RLI speaks with President and
Representative Director Seiji Yano to learn more about the company as it continues to
move forward with its international expansion.

he aim of Daiso Industries Company Limited is to continually May 2022. It is the first fusion store outside of Japan that displays products
provide impressive quality at an impressive price while from three brands, DAISO, Standard Products, and THREEPPY, all under
Texceeding customer expectations under its three banners of one roof. It was important to the business that it was there.”
DAISO, Standard Products and THREEPPY. In order to achieve this goal, As the Group looks forward, they are focusing their efforts on the
they aim to build a global brand by providing products with an unparalleled Indian market. Following their debut in the country in September, they are
value and by innovating and further refining their business model to allow now looking to expand across the territory with the opening of 50 new
for optimal product procurement, distribution and sales. sites in the coming five years. Further down the line they plan to open a
The 100 yen retail business now operates a portfolio of 6,451 total of 200 units, mainly in the shopping malls, large cities and capital cities
stores in 24 countries around the world. . The majority of these units of New Delhi.
are DAISO locations and they are spread across Australia, Bahrain, Under its three main banners, the company offers a wide range of
Brazil, Cambodia, Canada, China, India, Indonesia, Japan, Kuwait, Laos, products that enrich customers’ lives. Its DAISO banner features products
Malaysia, Mongolia, New Zealand, Oman, the Philippines, Qatar, Saudi that fall under the categories of daily necessities, hobbies and luxury items.
Arabia, Singapore, South Korea, Thailand, UAE, Vietnam and the US. Standard Products is one of their new brands and has a concept of ‘a
Meanwhile, Standard Products has 40 stores in Japan and two overseas, little better is always really nice’, with the business carrying more than
one in Taiwan and one in Singapore and THREEPPY has 341 stores in 2,000 products including some eco-friendly products with simple designs
Japan and 22 overseas, with seven of these in Taiwan, 13 in Singapore, made from recycled thin wood and selected products made by Japanese
one in Hong Kong and one in Macau. craftsmen. Finally THREEPPY’s concept is ‘adorable just for you’ and the
“In terms of recent openings for the brand, two in particular stand brand carries more than 2,400 mature and cute products.
out for me,” explains Seiji Yano, President and Representative Director “An increasing number of customers are choosing environmentally-
of Daiso Industries Company Limited. “The first is our September 2022 friendly products and we are making efforts to develop products that
opening of DAISO in the Elante Mall in Chandigarh, India. This was a major reuse thinned wood. In addition to protecting the environment, we are
milestone for the business as it marked our first opening in the country. also developing products in collaboration with growing areas to revitalise
The second is the Jurong Point flagship store in Singapore, which opened in local communities,” Yano highlights.