Page 27 - #182 June 2023

As the future of the retail sector focuses more than ever on ‘brand
experience’, the company continues to try and develop products and items
that meet the needs of customers and become an integral part of their lives.
To help build customer loyalty across the countries in which they operate,
they pursue the creation of new items that are exciting and add to their
range of products, increasing their variety and selection for visitors.
As the topic of conversation moves onto social media and its massive
presence in the retail world today, Yano explains that the company
allows customers to take photographs of products freely at all brands
and stores. They want customers to enjoy shopping by communicating
freely about how they encounter and use their products. In addition, they
welcome feedback from customers, regardless of whether this is good
or bad feedback. They value the opportunity to hear the viewpoints of Standard Products, Tobu Ikebukuro
customers, as they value the positive feedback and if there is any negative Tokyo, Japan
feedback, act upon this and improve the experience for those customers
in the future.
“We strive for quality that inspires customers, employees, business
partners, products, logistics, stores and the entire business domain and
as a company that is living infrastructure for people all over the world, we
strive to be a company that exceeds the expectations of customers and
society and continue to provide enjoyment and richness,” explains Yano
when asked what the ethos of the company is.
Our time with the President and Representative Director ends with us
asking him what the greatest challenge is for the business looking to 2024
and beyond.
“As we already operate stores in 24 countries, we want to take the
lessons learned from previous expansion and utilise these as we look to
grow into additional territories, because dealing with the regulations in
each country is difficult as each one is different and this has presented
major challenges in the past,” Yano concludes.
THREEPPY, Tobu Ikebukuro
Tokyo, Japan