Page 29 - #184 September 2023

fashion ethos, utilising compelling online content to shape and lead the
latest trends in women’s eastern apparel. By remaining at the forefront
of social media marketing, we continue to captivate and connect with
our audience, delivering an unrivalled shopping experience in the digital
age,” explains Munaf.
Remaining fully cognizant of sustainability requirements in a fashion
business requires a comprehensive and ongoing commitment. So they
try to develop a clear sustainability strategy outlining their brand’s goals,
values and specific initiatives.
Sana Safinaz offers eco-friendly bags to its customers and even creates
new designs using leftover fabric to reduce waste. They carefully oversee
their supply chain to ensure ethical and sustainable practices. They
also promote a culture that values employees’ ideas and dedication to
sustainability.
The brand has seen fantastic success during its lifetime and that
success is down to several key drivers that have driven them to stay in
the game all these years.
“Our unwavering commitment to understanding and fulfilling the Bridal Studio, Lahore, Pakistan
desires of our customers lies at the heart of our success, the selection
of premium materials to the diligent craftsmanship, our unmatched
quality, innovative designs that serve a wide spectrum of tastes and
preferences which is the USP of Sana Safinaz and last but not least, our
passionate team that makes sure to deliver an exceptional experience to
the customers from communicating the brand’s story to providing the
final product,” Munaf highlights.
The foundation of Sana Safinaz lies in the deep trust of its valued
customers, along with its unwavering commitment to providing
exceptional service. Going deeper into this philosophy, the CEO
comments that their commitment isn’t just a promise – it is an implicit
agreement. She goes onto say it is a pledge to consistently offer
unparalleled quality, immersive experiences and clear expectations. It is
this strong bond of loyalty with customers that sets the company apart.
“As CEO of Sana Safinaz, I take great pride in leading a female-
owned brand. Our focus goes beyond delivering quality fashion; we are
dedicated to promoting women empowerment. We have partnered
with various women-oriented NGOs, enabling women to acquire new
skills and achieve financial independence. Looking ahead, I envision a Dolmen City Mall, Karachi, Pakistan
future where women hold significant roles in the corporate sphere,
making strategic decisions with utmost confidence,” Munaf concludes.

Dolmen City Mall, Karachi, Pakistan

Bridal Studio, Lahore, Pakistan