Page 25 - #184 September 2023

Legends Campaign, Mahesh Bhuphati & Leander Paes Legends Campaign, Milind Soman & Arjun Rampal

U.S. Polo Assn.’s Fall 2023 Collection USA Team & Spain battle in the
XII FIP World Polo Championship

Palladium Mall
Mumbai, India

party sites. We have also maintained great relationships with our locations is underway, East Midlands in winter 2023 and their high
strong wholesale and online partners. U.S. Polo Assn. and Arvind will energy store concept in London which is slated for opening in 2024.
continue to invest in our people, brand and infrastructure and continue Overall across Europe, total sales are approaching half a billion and
to focus on the customer. I remain optimistic for our industry and for the company is taking market share in Western Europe as well as
U.S. Polo Assn. as we continue to grow and maintain our leadership seeing additional growth in Eastern Europe. Their target is to expand
position in India,” says Prince. to 100 stores in the next decade in this region.
Discussing the recently launched Legends campaign in India, Prince The business has also been prioritizing taking a global and holistic
explains that immersing consumers in the brand story throughout their approach towards its long-term sustainability journey. They have been
shopping experience began with the U.S. Polo Assn. campaign ‘Play working diligently to improve the brand’s global footprint through
Together’ featuring the company’s first Indian Brand Ambassador, Arjun products that are better for the environment. More specifically, U.S.
Rampal. The inspiring campaign has Rampal “twinning” with his real Polo Assn.’s overarching sustainability initiative USPA Life works
life family, was a huge success and captured millions of fans across the towards improving the impact of its business on the environment.
country. He goes onto say that they are now introducing The Legends USPA Life also offers a global and growing selection of apparel,
Campaign as a way of continuing the storytelling and celebrating U.S. footwear and accessories with sustainable attributes.
Polo Assn. being a top casual menswear brand in India. In addition, through partnerships with organisations like 4ocean
“Arjun Rampal and Milind Soman are the ‘Legends of the Modelling that share our mission and vision for a sustainable future, Prince feels
industry’ while Leander Paes and Mahesh Bhuphati are the ‘Legends of they can do more. This year’s goal more than doubles the previous
Sport’. The campaign, which celebrates their legendary stature, also year’s accomplishment, removing 150,000 pounds of trash from the
shows the legends reminiscing their fondest memories where their world’s oceans.
journey began. It further showcases themes of fashion, style, nostalgia “Thanks to our amazing global team and our partners around the
as well as bonding between the legends, while presenting the cool world, I remain optimistic about the power of the U.S. Polo Assn.
and sporty factor of the brand. In the campaign, the Legends can be brand. It is resonating more and more with the millennial and gen
seen sporting the all-new AW’23 Collection from U.S. Polo Assn. We z consumer because of its classic style, authenticity and value for
anticipate this being another hugely popular campaign for us in India, quality and we are working hard to engage these markets. There is
appealing to all ages, backgrounds and interests.” so much opportunity for U.S. Polo Assn. in the future, from global
Outside of India, the business continues to expand in the UK expansion to product innovation; we are not taking our foot off the
following the launch of its debut site at Cheshire Oaks Designer gas anytime soon!”
Outlets which continues to exceed expectations. Work on two new www.uspoloassnglobal.com