Page 23 - #184 September 2023

Dubai, UAE

“tomorrow’s destinations” – places where we predict tourism will be the loyalty they have built with customers is the result of a multi-faceted
taking off in the next few years or where we think our concept could approach that they have diligently cultivated at Nikki Beach. Their
resonate but nothing like it exists yet. The locations should match our attentiveness to providing exceptional experiences and going above and
brand identity and values while also offering us the opportunity to beyond for their guests set them apart and encourages their loyalty to
innovate and stand out.” the concept and destinations.
As e-commerce and social media have become integral to the new “One of the key factors that keep guests coming back is the personal
“experience”, Nikki Beach is fully committed to adapting and thriving connection they feel with our brand. We prioritise creating meaningful
in this dynamic environment. They have invested significantly in interactions and forging lasting relationships. From the moment guest’s
enhancing their online presence and they recognise that guests want the step onto our properties, they are greeted with genuine warmth and
convenience of booking accommodations, dining, spa treatments and a sense of belonging that extends throughout their stay. This personal
activities at their fingertips and they are dedicated to delivering just that. touch fosters a sense of loyalty, as guests feel valued and understood,”
They also utilise social media platforms, not only to showcase the Penrod explains.
beauty of their properties but also to build a community where past, As the business continues to grow and evolve, it remains true to its
present and future guests can connect and share their experiences. roots as the first and original luxury beach club concept. In doing this,
Their social media strategy involves sharing visually captivating content, they create space for new customer bases to grow while retaining and
interactive posts and behind-the-scenes glimpses, giving followers a developing relationships with those who keep coming back, whether
genuine insight into the heart of the brand. that is revisiting one location or discovering new locations around the
Nikki Beach recognises the critical importance of sustainability in world.
today’s business landscape and is fully on-board with playing their part “We have established and maintained a premium level of service now
in safeguarding the environment and their approach to sustainability synonymous with the Nikki Beach brand globally. We have a strong
is integrated into every aspect of their operations. They continuously company culture that cultivates a strong sense of pride in serving our
seek innovative ways to minimise their ecological footprint, conserving customers with authenticity, friendliness and a caring and excellent
resources and reducing waste across all their properties. In addition, service,” says Penrod.
they work closely with suppliers who share their dedication to eco- “Looking ahead, we see a myriad of exciting opportunities and
friendly practices, ensuring that the products and services they provide challenges that will shape the path forward for Nikki Beach. Our focus
align with their own sustainability goals. will remain on delivering exceptional guest experiences while staying
As we move on and talk about guest loyalty, Penrod comments that attuned to industry trends and global shifts,” Penrod concludes.

Koh Samui, Thailand