Page 18 - #184 September 2023

Hamburg, Germany

Inspired by Heritage

Originally launched in 1952 with the aim of producing wool fabrics, AC&co.
started its men’s fashion adventure in 2011 on the back of its experience in fabric
production. Here, we sit down with company General Manager Osman Cavusoglu
to discuss the origins of the business, how it evolved into the international brand it
is today and what comes next.

he vision of AC&co. is to offer quality fashion that satisfies our CRM system developments,” explains AC&co. General Manager
the needs of its international customers by focusing on high- Osman Cavusoglu. “Looking ahead, we are targeting growth in the UK,
Tend fabric through their innovative technology practices and Germany, Romania, Morocco and Italy within the next year by opening
its goal is to be the market leader in men’s fashion in all the countries 25 more stores.”
in which they operate. In addition, they want to offer more variation in Whenever they enter a new market, it is very important to AC&co.
men’s fashion by offering 360-degree fashion items that are distinguished that they understand each market dynamic separately. Their starting point
with a high quality and that are sustainable, all at a reasonable price point. when entering a new territory is to survey the market to understand
Following its launch in 2011, AC&co. went international in 2017 with a fashion habits, preferences, social media usage and the effectiveness of
store in Romania and today operates over 350 stores in the 17 countries other marketing tools. Moreover, their persona boards are prepared
of Algeria, Azerbaijan, Bulgaria, Germany, Italy, Iraq, Kazakhstan, separately for each market to help their designers to create the right
Kyrgyzstan, Macedonia, Morocco, North Cyprus, Poland, Romania, collections for each market.
Somalia, Turkey, Turkmenistan and Uzbekistan. Prioritising customer satisfaction is AC&co.’s most important
“Alexa in Berlin and Mall of Morocco in Casablanca are our flagship core value and the company’s CRM system is operated from their
stores and the best examples of our focus on 360-degree men’s headquarters, collecting customer data separately from all around the
fashion vision. Within the sizes of these stores and locations, we have world and its offers for occasions and special campaigns help them to
the best conditions to examine new collections, special campaigns and connect with customers and increase loyalty.

Leipzig, Germany