Page 19 - #184 September 2023

Berlin, Germany Berlin, Germany

Within the modern retail landscape, the group has fully embraced in this strategy because it offers unique advantages, such as increased
social media as a powerful marketing tool. They utilise platforms to build engagement, personalisation and convenience. Some of their plans
brand identity, engage with customers through content and interactions include but are not limited to offering interactive in-store displays,
and drive sales through influencer collaborations, targeted advertising developing a mobile app, hosting events and workshops, social media
and real-time promotions. By leveraging the dynamic nature of social integration and generally utilising data analytics to track customer
media, AC&co. can connect authentically with its audience and adapt behaviour, preferences and buying patterns to refine their strategies and
quickly to changing market trends. improve the overall shopping experience.
Sustainability is of great importance to the company and they care “We are also currently investing in several digital PR campaigns with a
about the environment of today’s and future generations. They combine focus on edutainment, to add value for our customers and enhance their
all our sustainability efforts under a single umbrella with the motto “Let shopping experience with us,” says Cavusoglu.
the World Live”. When discussing what makes AC&co. stand out from the crowd,
“We further aim to minimise the environmental impact through the General Manager says that within the company people will find all
various partnerships and strategies. With our “Green Roof” project we the essentials that a man’s wardrobe requires. Items range from classic
have established a Solar Power Plant on an area of 14,000sq m at our t-shirts and sweatshirts to loungewear in addition to classic and business
headquarters in Torbali, Izmir where we have produced 1.7 megawatts casual clothing such as suits, ties and tuxedos.
of electricity since May 2022 which allowed us to meet all of our factory’s Their fabrics are made of water and stain-repellent textiles. The
and head office energy requirement,” Cavusoglu highlights. material is stretchable, allowing for a great fit and comfort. Furthermore,
“Additionally, we recycle our textile waste and we also self-colour thanks to the sewing techniques used, their fabrics are treated to resist
our cotton, removing the need for dyeing and therefore reducing wrinkles and are therefore non-iron.
wastewater. Furthermore, we have replaced our cardboard boxes with As our time with Osman draws to a close, he concludes by saying
plastic boxes made from foldable and recycled materials to reduce CO2 that the company’s greatest challenge will be to adapt to each and every
emissions further.” market they are looking to enter and serve their customers in the best
One of the main strategies of AC&co. moving forward is broadening possible way.
their digital presence in the European market. They are currently “We are so excited to be on track to achieve our ‘becoming global’ goal
developing projects ranging from digitalising internal communications by opening two new stores per month on average and our motivation to
to digitalising operational processes and offering different experiences add new markets to our store portfolio show our continuing dedication
to their customers. Combining digital and physical is their top priority to our customers,” Cavusoglu concludes.

Hamburg, Germany