Page 12 - #189 March 2024

MIDDLE EAST

NEOM ANNOUNCES BRAND NEW LUXURY WELLNESS
RETREAT ELANAN IN SAUDI ARABIA

NEOM has announced Elanan, an upcoming guest
retreat that it says will redefine luxury and well-being
experiences, in Saudi Arabia.
Situated on the Gulf of Aqaba coastline where the
mountains meet the sea, Elanan sensitively emerges from
within its lush oasis surroundings, fed by ancient natural
springs. It features 80 bespoke rooms and suites and is
designed with well-being at its core, offering a unique
nature resort that embraces all the senses.
Elanan takes a modern approach to wellness, blending
new technologies in a discreet luxurious setting that
promotes relaxation and reflection. The signature
facilities provide numerous options for guests to
embrace themselves in tranquility, rest and recharge.
Elanan’s architectural vision uses ultra-modern design
techniques and creates intricate sculptures that blend
with the surrounding natural beauty.

VISITORS TO DUBAI INTERNATIONAL FINANCIAL CENTRE (DIFC) NOW HAVE A NEW SPOT AT WHICH THEY CAN RE-ENERGISE AS WAQUD, AN ALL-NEW COFFEE SHOP WHERE
CONVENIENCE MEETS SOPHISTICATION, IS NOW OPEN ON THE GROUND FLOOR OF WALDORF ASTORIA DIFC. THE NEW SITE PROMISES TO BRING AN UNPARALLELED EXPERIENCE
FOR COFFEE-LOVERS, BLENDING WORLD-CLASS BEANS WITH A DELICIOUS GOURMET MENU. WHETHER IT IS A QUICK GRAB-AND-GO OR A COMFORTABLE SIT-DOWN EXPERIENCE,
THE NEW LOCATION IS THE PERFECT SITE FOR A CASUAL SNACK OR LUNCH BREAK. THERE IS ALSO PLENTY OF DRINKS TO CHOOSE FROM, WITH THE RANGE INCLUDING ALL
COFFEE CLASSICS, AS WELL AS FRESH JUICES, ICED TEAS, SIGNATURE COLD BREWS, HEALTHY SHOTS AND MUCH MORE.
SIRENE BY GAIA TO OPEN ITS DUBAI SQUARE SET TO BE AN
DOORS IN SEPTEMBER AI DESIGNED PROJECT

Dubai’s Fundamental Hospitality will debut Sirene by GAIA later this Emaar’s new Dubai Square will be one of the world’s most advanced
year, with the world’s largest beach club set to span 9,000sq m, taking developments, using AI for the design, construction and creating
the iconic GAIA restaurant brand beachside. “unique” personalised customer experiences.
Taking over a year to design, the venue will feature over 400 “This is a project where we have really made the most of AI,
sunbeds, swimming pools, cabanas and expansive dining areas serving to fully understand consumer behaviour and to come up with the
Mediterranean cuisine – a special menu curated by GAIA, one of best solutions when it comes to engineering, architecture and
Dubai’s most iconic restaurants. “We’ve taken our time, but the sustainability. I also feel this is a great moment to train our young
outcome is going to be really special,” said Fundamental Hospitality’s architects and engineers to be part of one of the most sophisticated
Founder and CEO, Evgeny Kuzin. retail and entertainment destinations in world,” Emaar Founder
GAIA has become Fundamental Hospitality’s most successful brand Mohamed Alabbar said.
since launching in Dubai in 2018. The Greek-Mediterranean restaurant According to Emaar, Dubai Square is a residential, hospitality and
now has locations in Doha, Monte Carlo and London with openings retail city that will boast 10,000 residential units, over 1,500 hotel
planned for Marbella and Miami this year. rooms and a retail district that is approximately the size of The
Sirene by GAIA will take the GAIA concept beachside, offering Dubai Mall.
sharing plates and larger portions suited for beach days. Sirene by Dubai Square will be facing the iconic Dubai Creek Tower and
GAIA is a cornerstone of Fundamental Hospitality’s plans to introduce the Dubai Creek Plaza. The projects will be connected through a
14 new brands across Dubai and internationally in the next year alone. cutting-edge underground extension.

12 RETAIL & LEISURE INTERNATIONAL MARCH 2024