Page 14 - #189 March 2024

ASIA

AEDAS-DESIGNED SNOW MOUNTAIN GLITTERS IN THE
HEART OF CHENGDU

Led by Aedas Founder and Chairman Keith Griffiths
and Global Design Principal Leo Liu, the team has
created a vibrant immersive retail mall with an alluring
architectural form.
The mall is situated in the heart of Chunxi Road,
enjoying a prestigious location that is conveniently
accessible. The design draws inspiration from snow
mountains, incorporating the fierce and magnificent
geometric language into the architectural design.
The jagged form adopts metal panels with iridescent
coating, glittering under different shades of sunlight.
Meanwhile the aluminum spectra colour panel façade
under changing rays of sun light allow the building to
present different scenes under various lighting conditions
resembling the transformation of the snow mountains
throughout the day. Inside, the escalators optimise the
circulation and lead visitors to three themed zones.

NARS COSMETICS, THE GLOBAL MAKEUP BRAND FOUNDED BY MAKEUP ARTIST AND PHOTOGRAPHER FRANÇOIS NARS, HAS OPENED ITS FIRST STANDALONE BOUTIQUE IN NEW
DELHI, THE CAPITAL CITY OF INDIA. THE 300SQ FT BOUTIQUE FEATURES A THREE-SIDED STOREFRONT WITH LARGER-THAN-LIFE VISUALS PHOTOGRAPHED BY FRANÇOIS NARS,
MODERN AMENITIES, LARGE FORMAT MEDIA FOR STYLISED AND CAMPAIGN FILMS AND A SLEEK DESIGN CONCEIVED BY FOUNDER AND CREATIVE DIRECTOR FRANÇOIS NARS
AND FABRIEN BARON, OF NEW YORK DESIGN FIRM BARON & BARON. THE FIRST BOUTIQUE AT SELECT CITYWALK MALL, NEW DELHI FOLLOWS A SUCCESSFUL NATIONWIDE
LAUNCH OF THE BRAND AND PRESENTS AN OPPORTUNITY TO EXPERIENCE THE WORLD OF NARS COSMETICS.
INTELLIGENTSIA LAUNCHES HARRY WINSTON OPENS NEW
SOUTH KOREA CAFE LOCATION IN HANGZHOU

American coffee house Intelligentsia has made its international American diamond jeweller Harry Winston has announced the
debut with the opening of a cafe in South Korea. Situated in Seoul’s opening of its newest retail salon in Hangzhou, China. Located on
Seochon neighbourhood, the new Intelligentsia location opens in the first floor of the Hangzhou Tower, in the heart of the Wulin
partnership with long-term Seoul-based distributor, MH Partners. commercial district, the new 140sq m store will house Harry
Since 2015, Intelligentsia’s packaged coffee and ready-to-drink Winston’s complete range of jewellery and timepiece collections,
products have been available in South Korea across premium coffee including diamonds and rare gemstones.
shops and via the Market Kurly e-commerce platform. Outside, the store’s travertine stone façade is accented with
As a local partner, MH Partners worked closely with JAB-Holding four light boxes on the street level, while the entrance inside of
backed Intelligentsia on store design, menu development and barista the tower features the house’s gated entry way embellished with
training for its Seoul debut. signature gold rosette motifs.
“We are excited to further our commitment to the specialty Inside, the interior offers a soft taupe and grey color palette,
community in South Korea where a growing number of coffee punctuated with custom designed lacquer and antique furniture,
drinkers share our passion for extraordinary coffee. We believe silks and bespoke chandeliers reflect a variation on traditional
coffee is a culinary experience,” said James McLaughlin, CEO, Winston style. The store layout features dedicated areas for the
Intelligentsia Coffee. “Our goal is to bring this perspective to South house’s fine jewellery and timepieces, bridal collections and high
Korea and showcase the best we have to offer in premium specialty jewellery, in addition to a private selling room offering a discreet and
coffee experiences, hospitality and service.” highly personalised shopping experience.

14 RETAIL & LEISURE INTERNATIONAL MARCH 2024