Page 54 - #189 March 2024

The Red Sea, Saudi Arabia
Developer: Red Sea Global

Qiddiya will be a disruptive destination city recognised on the world feature pedestrian-friendly ‘living streets’, green spaces and retail and
stage as the home of the most innovative and immersive experiences. entertainment outlets, as well as hospitals, medical centres, mosques
Qiddiya will be a vibrant and liveable destination city based on pillars of and sports facilities. Having been established in 2019 by Saudi Arabia’s
Entertainment, Sports and Culture. Family-friendly theme parks, sports sovereign Public Investment Fund (PIF), ROSHN specialises in developing
arenas suitable for international competitions, academies for sports and integrated urban neighbourhoods featuring residential communities
the arts, concert and entertainment venues, racetracks for motorsport with modern standards across the Kingdom. Soon after launching in
enthusiasts as well as outdoor and adventure activities alongside nature November 2020, the real estate giant unveiled its first project, which
and environment experiences are just some of the fun attractions being is what is known today as SEDRA. Spread across 20sq km, the scheme
developed. Qiddiya will also include a variety of real estate options comprises more than 30,000 homes and is an integral part of ROSHN’s
and community services Being developed by the Qiddiya Investment 10-year mandate to develop communities across the Kingdom.
Company, this multi-billion-dollar entertainment destination in Riyadh is Saudi Downtown Company, a master and lead developer owned by
set to become the world’s largest entertainment city. the Public Investment Fund (PIF), the key enabler of the advancement
Unlike Saudi’s other giga-projects, ROSHN is delivering new of the Kingdom’s vision, is working on the Saudi Downtown project,
urban communities across the Kingdom. Backed by the PIF, the a collection of modern, mixed-use downtown’s and destinations with
real estate developer is creating communities through its projects diverse local cultures in 12 Saudi Arabian cities – Arar, Dumat, Al Jandal,
ALAROUS, ALFULWA, MARAFY and SEDRA. These schemes will Tabuk, Hail, Buraydah, Al Madinah, Al Khobar, Al Ahsa, Taif, Al Baha,

MARAFY, Jeddah, Saudi Arabia
Developer: ROSHN Group

54 RETAIL & LEISURE INTERNATIONAL MARCH 2024