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MIDDLE EAST NEWS INBRIEF

NEOM UNVEILS SINDALAH YACHT CLUB INTERIORS GIORDANO UNVEILS FULLY TOPGOLF TO ADD NEW VENUES
Golf Saudi has announced a partnership
AHEAD OF ITS OPENING LATER THIS YEAR RENOVATED ‘STORE OF THE FUTURE’ with Topgolf Callaway Brands to bring golf
entertainment venues and innovative products to
Saudi Arabia. As part of the agreement, Topgolf
NEOM has revealed interior designs for the Sindalah Yacht Club ahead Giordano has unveiled its fully renovated will launch three new facilities in Riyadh, Jeddah
of its opening in Saudi Arabia later this year. Sindalah will be the first ‘Store of the Future’ at the iconic Mall of and the Eastern Province, with plans for future
island destination in NEOM and has been developed in collaboration the Emirates in Dubai, UAE. expansion across Saudi Arabia.
with world-renowned Italian designer Stefano Ricci. Sindalah Yacht Club The newly upgraded 1,500sq ft store
is set to become a premier destination for yacht owners, offering an represents a brand-new concept and NEW PARTNERSHIP UNVEILED
unmatched gateway to the Red Sea. is testament to Giordano’s unrelenting RAK Properties has announced a partnership
Marking Stefano Ricci’s first club design, the Sindalah Yacht Club spans pursuit of excellence and staying ahead of with Arabian Warrior to promote obstacle course
1,800sq m in an idyllic setting. With Sindalah set to become a magnet for the competition. It introduces cutting-edge racing (OCR) in the region. The sport is set to be
the world’s yachting community and leisure travellers, this state-of-the- retail design concepts aimed at enhancing included in the 2028 Olympic Games. As part of
art venue is poised to be a signature gathering spot on the island. Future customer experience and redefining the partnership, a semi-permanent OCR facility
guests and club members will enjoy breathtaking views at the Sindalah simplicity through a more refined and will be established at RAK Properties’ Mina Al
Yacht Club while relaxing by its serene terrace pool. modern aesthetic. Arab development.
The venue will also feature a lounge, and an exclusive fine-dining This latest concept store from
experience curated by Chef Enrico Bartolini, a culinary maestro whose the company represents a complete Q-EAST PROJECT IS LAUNCHED
restaurants have collectively earned 13 Michelin stars. transformation, adopting a sleek “less-is-
more” approach. Alphabeta Properties, a prominent player in
Dubai’s real estate market, has announced its latest
project, Q-East, which is set to transform the Al
JUBAIL ISLAND AWARDS CONTRACT Quoz area. The development aims to introduce
a modern community that combines residential,
FOR JUBAIL TOWN CENTRE commercial and retail spaces. The project currently
has 12 confirmed concepts inculding a cinema.

Jubail Island Investment Company (JIIC) the E12 Highway and feature commercial MUSEUM OF CANDY TO OPEN
has awarded a construction contract properties, residential buildings, green
Dubai is preparing to add a new flavour to
worth nearly AED400M to Bright Accord spaces, walkways and seating areas. its attractions with the upcoming launch of the
General Contracting Company for the The Town Centre’s amenities will world’s first Museum of Candy. Situated in the
Jubail Town Centre in Souk Al Jubail. The include outdoor spaces, parks, a mosque, heart of the city, this innovative destination is set
project includes four office buildings and a medical clinic, a nursery, a supermarket, to captivate both residents and tourists, bringing an
two residential buildings – Jubail Terraces fitness centres, retail outlets, F&B immersive and sugary experience that promises to
buildings 7 and 8. pavilions, offices, wellness hubs and a be entertaining and educational.
Located in Souk Al Jubail village, community centre.
Jubail Town Centre aims to be a lifestyle Jubail Terraces, situated within the
RIXOS AL MAIRID RAS AL KHAIMAH, THE REGION’S NEWEST ULTRA ALL-INCLUSIVE RESORT, HAS ANNOUNCED ITS OFFICIAL OPENING. WITH 466 LUXURIOUS BRAND NEW MERGER REVEALED
ACCOMMODATIONS, INCLUDING ONE- AND TWO-BEDROOM SUITES, EXPANSIVE FAMILY SUITES AND THE LAVISH ROYAL SUITE, THE RESORT PROVIDES AN destination offering an environment that Town Centre, will offer apartments in
UNPARALLELED EXPERIENCE. OFFERING A DIVERSE SELECTION OF DINING OPTIONS, ABUNDANT POOLSIDE RELAXATION AREAS AND ACTIVITIES DESIGNED combines well-being, connectivity, leisure, various sizes, from studios all the way up MAGRABi Retail Group has announced a merger
FOR BOTH CHILDREN AND TEENS, RIXOS AL MAIRID RAS AL KHAIMAH IS THE ULTIMATE BEACHFRONT GETAWAY FOR FAMILIES, COUPLES AND TRAVELLERS retail and commercial services. to three-bedroom units and duplexes. with Rivoli Vision, a subsidiary of the premium
LOOKING TO ENJOY THE PERFECT BALANCE OF LUXURY AND ADVENTURE. STRETCHING 1.5KM ALONG A PRIVATE, WHITE-SANDY BEACH, THE RESORT OFFERS lifestyle retailer Rivoli Group. The deal, will create
AN IDYLLIC RETREAT THAT CAPTURES THE AUTHENTIC CHARM OF RAS AL KHAIMAH, PROVIDING THE PERFECT ESCAPE FROM EVERYDAY LIFE. Owned by JIIC and developed by LEAD The retail spaces will include a Spinneys a dominant force in the region’s fragmented
Real Estate Developer, Jubail Island will supermarket and Jubail’s Redwood eyewear market. The combined entity, dubbed the
AI-POWERED ‘EASE’ STORE PIF LAUNCHES comprise six residential villages which are Center of Excellence nursery. “MAGRABi-Rivoli Enterprise”, will boast over 290
Construction is set to begin this quarter,
stores across seven countries by the end of 2024.
among the mangroves.
OPENS IN DUBAI MALL QSAS COMPANY The centre will have direct access to with completion expected in Q3 2026.

e& UAE has unveiled its second AI-powered autonomous retail outlet, PIF has announced the establishment of the National Interactive
EASE, in Dubai Mall, marking a significant milestone in the telecom giant’s Entertainment Company (QSAS), to develop immersive storytelling
digital transformation strategy and customer experience enhancement experiences, inspired by authentic Saudi heritage and Islamic history.
efforts. The EASE concept leverages cutting-edge artificial intelligence, The company will specialise in developing, owning and operating world-
machine learning, smart shelves, and robotics to offer customers a class interactive exhibitions across Saudi Arabia, which will contribute to
frictionless shopping experience. meeting the growing demand for high-quality cultural experiences for
Located on the second floor of Dubai Mall, the new store introduces pilgrims and tourists.
advanced features that build upon the success of the initial EASE outlet in QSAS will present various types of interactive exhibitions, including
Al Kifaf. Customers can enter the store, explore products, pre-authorise permanent and touring exhibitions, to provide multi-sensory immersive
payments and complete purchases without staff assistance. The EASE experiences, which will enhance the local culture and tourism sectors.
store offers a comprehensive range of products and services, including The company will contribute to the localisation of knowledge and
mobile and fixed-line products, accessories, handsets and trade-ins. technology for the private sector content creation industry, which will
e& UAE views the EASE concept as a cornerstone of its customer contribute to supporting Saudi Arabia’s position in this fast-growing
experience strategy. sector regionally and globally.

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