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AMERICAS                                                                                                                  NEWS                                                               INBRIEF






       AXEL ARIGATO LAUNCHES FIRST STORE IN                                                                                      TIMEVALLÉE OPENS DEBUT                                            MACY’S LAUNCHES NEW BRAND
                                                                                                                                                                                                     Macy’s have introduced Mode of One, a new
       NEW YORK CITY AMID CONTINUED GLOBAL EXPANSION                                                                             STORE IN NORTH AMERICA                                            contemporary menswear brand designed for
                                                                                                                                                                                                   the individual who sees style as a powerful form
                                                                                                                                                                                                   of self-expression. The new brand is part of the
       Axel Arigato has announced the opening of its flagship and first-ever                                                     TimeVallée, the Swiss luxury multi-brand                          company’s ongoing private brands reimagination
       store in the US. The New York City store in SoHo signals an expanded                                                      watch  concept,  in  partnership  with  The                       and is now available on Macys.com, the Macy’s
       global vision for the brand, as it also continues to celebrate its ten-year                                               Kodak Group, has unveiled its strategic                           mobile app and in Macy’s stores nationwide.
       anniversary in 2024.                                                                                                      entry into the North American market
        Located at 273 Lafayette Street in SoHo, the new 1,130sq ft space                                                        with the opening of a flagship store at The                       DYSON OPENS NEW SOHO UNIT
       will for the first time bring a physical bricks-and-mortar space to its loyal                                             Avenue, the immersive luxury shopping                               The company has opened the doors to its
       fan base in the US. Situated on the corner of Lafayette and Prince, the                                                   and dining destination housed within                              second store in New York City and it is outfitted
       store is at the street level of a classic converted SoHo cast iron red-brick                                              American Dream in New Jersey.                                     with tech and products that customers can try out.
       building. Its location has been carefully selected, noted for its nearby                                                   The newly-launched store showcases a                             The British brand has opened a 2,800sq ft outpost
       neighbourhood array of galleries, restaurants and bars - a smorgasbord                                                    curated collection of exclusive timepieces                        in Manhattan’s SoHo neighbourhood. It carries
       that mirrors the brand’s own inter-cultural passions.                                                                     for both men & women from the world’s                             Dyson’s full range of offerings, including haircare,
        Axel Arigato 273 Lafayette Street was created in partnership with                                                        most prestigious Maisons, which include                           headphones, lighting and floor care products.
       Halleroed, an architectural design studio that has long been responsible                                                  Baume & Mercier, IWC Schaffhausen,
       for defining Axel’s stores across Europe. Its design champions the roots                                                  Jaeger-LeCoultre, Panerai, Piaget, Roger                          NEW SIGNINGS AT ALA MOANA
       of the brand and its love of Scandinavian minimalism.                                                                     Dubuis and Vacheron Constantin amongst
                                                                                                                                 many others.                                                        Ala Moana Center, the largest open-air shopping
                                                                                                                                                                                                   centre  and  premier  gathering  place in  Hawaii  to
                                                                                                                                                                                                   explore, connect and shop, will introduce three
                                                                                                                                 BROOKFIELD PROPERTIES                                             new tenants to its growing collection of more than
                                                                                                                                                                                                   350 stores and restaurants. Coming soon to the
                                                                                                                                 ANNOUNCE NEW TENANT SIGNING                                       Ala Moana Center are Amaterasu, Dave & Buster’s
                                                                                                                                                                                                   and ZEGNA.

                                                                                                                                 Brookfield  Properties has  announced   of National Urban Retail for Brookfield   JOINT STORE UNVEILED IN LIMA
                                                                                                                                 that Sephora signed a 6,200sq ft retail   Properties’ office business. “Manhattan
                                                                                                                                                                                                     Peruvian designer Sophia Lerner and knitwear
                                                                                                                                 lease at Manhattan West. Sephora is the   West’s direct connection to the busiest   label Fringe Mod have opened a joint store in the
                                                                                                                                 latest addition to the dynamic Manhattan   transit hub in the country, Moynihan Train   Miraflores district of Lima. The house, located at
                                                                                                                                 West neighbourhood which spans eight   Hall and Penn Station and one of the most   770A General Borgoño Street, has three floors.
                                                                                                                                 acres of premier experiential retail,   popular tourist destinations, The High   With a privileged view of one of the most important
                                                                                                                                 dining, hospitality, entertainment, luxury   Line, helps to position our retailers for   archaeological sites in Peru, the place radiates a
                                                                                                                                 residences, public space and modern office   success and we can’t wait for Sephora to   special energy and a deep respect for history.
                                                                                                                                 space. Sephora, which will be located on   open its doors for the community.”
                                                                                                                                 the southern side of Manhattan West   Manhattan West, an eight-acre mixed-
       THE BARCELONA-BASED FASHION RETAILER MANGO IS PRESSING FORWARD WITH ITS BROADER GROWTH STRATEGY IN THE US. FOLLOWING ITS RECENT                                                             GUIZIO OPENS FIRST FLAGSHIP
       STORE OPENINGS IN MAJOR CITIES SUCH AS WASHINGTON D.C. AND BOSTON, MANGO IS REINFORCING ITS COMMITMENT TO THE NORTH AMERICAN MARKET   Plaza, is slated to open in 2025.  use  neighbourhood  developed  by
       BY OPENING ITS FIRST STORE IN SEATTLE, FURTHER SOLIDIFYING ITS PRESENCE IN WASHINGTON STATE. THE SEATTLE STORE IS ON COURSE TO OPEN NEXT   “Sephora is the perfect match for   Brookfield Properties, opened its doors   The New York-based fashion label Guizio has
       YEAR AND WILL BE LOCATED IN BELLEVUE SQUARE, ONE OF THE CITY’S PREMIER SHOPPING DESTINATIONS. DEDICATED TO MANGO’S WOMEN’S AND MEN’S   Manhattan West, aligning with our vision   to the public in September 2021.  launched its first-ever flagship store in the heart of
       COLLECTIONS, THE STORE WILL EMBODY THE BRAND’S MEDITERRANEAN-INSPIRED ‘NEW MED’ INTERIOR DESIGN CONCEPT, WHICH EMPHASISES A WARM                                                            SoHo at 81 Greene Street. Since its launch in 2014,
       AND WELCOMING ATMOSPHERE, SUSTAINABILITY AND A SEAMLESS BLEND OF ARCHITECTURE AND INTERIOR DESIGN.                        to curate a mix of experiential and   The neighbourhood offers an array   the brand, founded by designer Danielle Guizio,
                                                                                                                                 wellness-oriented retailers that fit into   of wellness retailers, including Peloton   has become a favourite in the fashion and celebrity
       MONCLER TO OPEN                                      BLUE STAR GROUP                                                      the daily lives of everyone who lives,   Studios, Peachy, Reset by Therabody   world. After operating online for ten years, Guizio
                                                                                                                                                                 and Silver Mirror, whilst the scheme is
                                                                                                                                 works and visits the neighbourhood,” said
                                                                                                                                                                                                   is set on establishing a brick-and-mortar space.
       IN NEW YORK IN 2026                                  ARRIVES IN EL SALVADOR                                               Jason Maurer, Executive Vice President   anchored by Whole Foods.

       Italian luxury brand Moncler has announced plans to open what will   Renowned Argentine company Blue Star Group, owner of the Isadora
       become its largest store across its retail network, scheduled to be   and Todomoda accessory brands, has announced its entry into the
       unveiled in early 2026 in New York City.             Salvadoran market as part of its ambitious expansion plan in Central
        The label revealed that it had signed a lease agreement for a unit on   America. This strategic move positions El Salvador as a key market for
       Fifth Avenue in the General Motors building, where the new flagship   the company, which seeks to replicate the success achieved in countries
       store is to be housed. Once renovated, the site will span more than   such as Mexico.
       2,000sq m across two floors.                          To complete its expansion in El Salvador, BSG has partnered with
        In a release, Moncler said the move mirrored its “commitment to the   local companies Impulso SA de CV and Tendencia SA, two players with
       US market and its dedication to increasing the brand’s global impact and   more than 20 years of experience in fashion retail, who already operate
       resonance in the country”.                           alongside international brands and multi-brand stores.
        Through the retail location, the brand is planning to offer a “unique”   The initial expansion plan in El Salvador contemplates the opening of
       retail experience “not just to New Yorkers but also to communities from   15 stores in the coming years, covering both the capital and other cities
       around the world to discover, engage and connect with the Moncler   in the interior. The first stores will open in the Galerías shopping center,
       brand”, the release continued.                       where the Isadora and Todomoda brands will begin their operations.


       10 RETAIL & LEISURE INTERNATIONAL OCTOBER/NOVEMBER 2024                                                                                                                       OCTOBER/NOVEMBER 2024  RETAIL & LEISURE INTERNATIONAL 11
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