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Diriyah Square, Diriyah, Saudi Arabia and present; it symbolises the harmony of
Developer: Diriyah Development Company
the birthplace of the Kingdom At-Turaif, a
UNESCO world heritage site.
Launched in 2021 by His Royal
Highness Crown Prince Mohammed bin
Salman, the Jeddah Central Project by
Jeddah Central Development Company
is designed to preserve Jeddah’s rich
heritage while embracing modernity.
Featuring four notable landmarks (Opera
House, Museum, Sports Stadium and
Oceanarium), a marina, beach resorts,
restaurants, cafes, diverse shopping
options and modern residential areas, the
$19.9bn+ project will be developed over
5.7 million square metres in the heart of
Jeddah. The plan reflects the Hijazi essence
of Jeddah in a contemporary interpretation
and has adopted world-class sustainability
standards. The first of three phases will be
completed by the end of 2027.
The King Abdullah Financial District
The Mukaab, New Murabba, Riyadh, Saudi Arabia is an iconic destination known for its
Developer: New Murabba Development Company
world-class commercial offices and retail
spaces, with contemporary residences,
a unique entertainment offering and
advanced smart city solution, the KAFD
experience welcomes visitors to join its
vibrant community as it redefines urban
living. KAFD is a one-of-a-kind destination
that offers a 24/7 eco-system, combining
stunning residential towers, advanced office
spaces, exclusive retail and F&B experiences,
outstanding hotels and unique entertainment
facilities. The project supports a lifestyle
that provides convenience and accessibility
personalised for you. The scheme is
currently under development by King
Abdullah Financial District Development
and Management Company.
The 16sq km King Salman Park was
launched by the Custodian of the Two
Holy Mosques, King Salman Bin Abdulaziz
King Salman Park, Riyadh, Saudi Arabia Al Saud on 19 March 2019. The King
Developer: The King Salman Park Foundation
Salman Park Foundation, responsible for
the construction and operation of the park,
is chaired by HRH Prince Mohammed Bin
Salman Bin Abdulaziz, Crown Prince and
Prime Minister. The Park aims at providing
a variety of sports, cultural, artistic and
recreational options to the residents and
visitors of Riyadh, therefore, improving the
quality of life in the city in line with Saudi
Vision 2030’s goals of a vibrant and healthy
society and raising Riyadh’s global ranking.
Umm Al Qura for Development &
Construction is the owner and developer
of the Masar destination that works with a
developmental vision to elevate the urban
and investment landscape of Makkah.
Masar is an exquisite urban destination
offering unparalleled experiences that are
seamlessly designed to the unique needs
of each visitor to inspire every journey.
46 RETAIL & LEISURE INTERNATIONAL OCTOBER/NOVEMBER 2024
Extending over 1.2 million square metres and amenities is within 15 minutes, onsite, it is already a home for people who
and with its strategic location at the centre innovative technology and sustainability dream big and want to be part of building a
of Makkah, Masar will be a distinctive seamlessly blend with a profound respect new economic model for the country and
landmark, enhancing the quality of life for nature and authenticity. The upcoming the world. NEOM, also the developer, is
of the people of Makkah and its guests downtown will reflect the culture, identity already under construction and the first
through a diverse range of offerings that and ambition of Riyadh, the Kingdom destinations will come online in 2024.
vary between hospitality, mobility, retail, and the world. At the heart of New Qiddiya will be a disruptive destination
culture, entertainment and more. Murabba is The Mukaab. The Mukaab, city recognised on the world stage as the
Mohammed Bin Salman Nonprofit City being developed by New Murabba home of the most innovative and immersive
is the world’s first non- experiences. Qiddiya will
profit city: a regional and AMAALA IS THE DESTINATION WHERE be a vibrant and liveable
global centre incubating SUSTAINABILITY AND LUXURY INTERTWINE destination city based on
innovative, educational and SEAMLESSLY, FOSTERING GROWTH AND PROSPERITY pillars of entertainment,
creative industries. Located FOR THE COMMUNITY, LAND, AND SEA. sports and culture. Family-
in Riyadh, Saudi Arabia, the friendly theme parks,
city enables the leaders of tomorrow by Development Company will also hold the sports arenas suitable for international
unlocking the potential of youth in Saudi world’s largest open-air entertainment competitions, academies for sports and the
Arabia. Being designed as a 15-minute space measuring 160,000sq m and sitting arts, concert and entertainment venues,
city, visitors can reach everywhere in 400m high at the top of the structure. racetracks for motorsport enthusiasts as well
Mohammed Bin Salman Nonprofit City Meanwhile NEOM, the most well- as outdoor and adventure activities alongside
by car, bus, metro, bike and even on foot. known giga-project, is the land of the nature and environment experiences are
The city is designed to be accessible by future with an ambition to redefine just some of the fun attractions being
all means of transport, with safety and liveability, business and conservation. The developed. Being developed by the
speed as priority. The scheme is under regions and sectors that make up NEOM Qiddiya Investment Company, this multi-
construction by Mohammed bin Salman will be fuelled by $500bn from the Public billion-dollar entertainment destination in
Foundation (Misk). Investment Fund of the Kingdom of Riyadh is set to become the world’s largest
New Murabba is a gateway to another Saudi Arabia and local and international entertainment city.
world. It is a new modern downtown investors. NEOM means ‘new future’ Unlike Saudi’s other Giga-Projects,
overlooking an icon. Here, a human-first and with more than 3,600 staff – from 97 ROSHN is delivering new urban
downtown where access to greenery countries – are already living and working communities across the Kingdom. These
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