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Diriyah Square, Diriyah, Saudi Arabia and present; it symbolises the harmony of
Developer: Diriyah Development Company CLICK HERE
the birthplace of the Kingdom At-Turaif, a Extending over 1.2 million square metres and amenities is within 15 minutes, onsite, it is already a home for people who
TO VIEW VIDEO
UNESCO world heritage site. and with its strategic location at the centre innovative technology and sustainability dream big and want to be part of building a
Launched in 2021 by His Royal of Makkah, Masar will be a distinctive seamlessly blend with a profound respect new economic model for the country and
Highness Crown Prince Mohammed bin landmark, enhancing the quality of life for nature and authenticity. The upcoming the world. NEOM, also the developer, is
Salman, the Jeddah Central Project by of the people of Makkah and its guests downtown will reflect the culture, identity already under construction and the first
Jeddah Central Development Company through a diverse range of offerings that and ambition of Riyadh, the Kingdom destinations will come online in 2024.
is designed to preserve Jeddah’s rich vary between hospitality, mobility, retail, and the world. At the heart of New Qiddiya will be a disruptive destination
heritage while embracing modernity. culture, entertainment and more. Murabba is The Mukaab. The Mukaab, city recognised on the world stage as the
Featuring four notable landmarks (Opera Mohammed Bin Salman Nonprofit City being developed by New Murabba home of the most innovative and immersive
House, Museum, Sports Stadium and is the world’s first non- experiences. Qiddiya will
Oceanarium), a marina, beach resorts, profit city: a regional and AMAALA IS THE DESTINATION WHERE be a vibrant and liveable
restaurants, cafes, diverse shopping global centre incubating SUSTAINABILITY AND LUXURY INTERTWINE destination city based on
options and modern residential areas, the innovative, educational and SEAMLESSLY, FOSTERING GROWTH AND PROSPERITY pillars of entertainment,
$19.9bn+ project will be developed over creative industries. Located FOR THE COMMUNITY, LAND, AND SEA. sports and culture. Family-
5.7 million square metres in the heart of in Riyadh, Saudi Arabia, the friendly theme parks,
Jeddah. The plan reflects the Hijazi essence city enables the leaders of tomorrow by Development Company will also hold the sports arenas suitable for international
of Jeddah in a contemporary interpretation unlocking the potential of youth in Saudi world’s largest open-air entertainment competitions, academies for sports and the
and has adopted world-class sustainability Arabia. Being designed as a 15-minute space measuring 160,000sq m and sitting arts, concert and entertainment venues,
standards. The first of three phases will be city, visitors can reach everywhere in 400m high at the top of the structure. racetracks for motorsport enthusiasts as well
completed by the end of 2027. Mohammed Bin Salman Nonprofit City Meanwhile NEOM, the most well- as outdoor and adventure activities alongside
The King Abdullah Financial District by car, bus, metro, bike and even on foot. known giga-project, is the land of the nature and environment experiences are
The Mukaab, New Murabba, Riyadh, Saudi Arabia is an iconic destination known for its The city is designed to be accessible by future with an ambition to redefine just some of the fun attractions being
Developer: New Murabba Development Company
world-class commercial offices and retail all means of transport, with safety and liveability, business and conservation. The developed. Being developed by the
spaces, with contemporary residences, speed as priority. The scheme is under regions and sectors that make up NEOM Qiddiya Investment Company, this multi-
a unique entertainment offering and construction by Mohammed bin Salman will be fuelled by $500bn from the Public billion-dollar entertainment destination in
advanced smart city solution, the KAFD Foundation (Misk). Investment Fund of the Kingdom of Riyadh is set to become the world’s largest
experience welcomes visitors to join its New Murabba is a gateway to another Saudi Arabia and local and international entertainment city.
vibrant community as it redefines urban world. It is a new modern downtown investors. NEOM means ‘new future’ Unlike Saudi’s other Giga-Projects,
living. KAFD is a one-of-a-kind destination overlooking an icon. Here, a human-first and with more than 3,600 staff – from 97 ROSHN is delivering new urban
that offers a 24/7 eco-system, combining downtown where access to greenery countries – are already living and working communities across the Kingdom. These
stunning residential towers, advanced office
spaces, exclusive retail and F&B experiences,
outstanding hotels and unique entertainment
facilities. The project supports a lifestyle
that provides convenience and accessibility
personalised for you. The scheme is
currently under development by King
Abdullah Financial District Development
and Management Company.
The 16sq km King Salman Park was
launched by the Custodian of the Two
Holy Mosques, King Salman Bin Abdulaziz
King Salman Park, Riyadh, Saudi Arabia Al Saud on 19 March 2019. The King
Developer: The King Salman Park Foundation
Salman Park Foundation, responsible for
the construction and operation of the park,
is chaired by HRH Prince Mohammed Bin
Salman Bin Abdulaziz, Crown Prince and
Prime Minister. The Park aims at providing
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a variety of sports, cultural, artistic and . ... we make successful stores
recreational options to the residents and
visitors of Riyadh, therefore, improving the
quality of life in the city in line with Saudi
Vision 2030’s goals of a vibrant and healthy
society and raising Riyadh’s global ranking.
Umm Al Qura for Development &
Construction is the owner and developer
of the Masar destination that works with a
developmental vision to elevate the urban
and investment landscape of Makkah.
Masar is an exquisite urban destination
offering unparalleled experiences that are
seamlessly designed to the unique needs
of each visitor to inspire every journey. www.storemakers-me.com
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46 RETAIL & LEISURE INTERNATIONAL OCTOBER/NOVEMBER 2024 OCTOBER/NOVEMBER 2024 RETAIL & LEISURE INTERNATIONAL 47