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The Pursuit
of Perfection
Founded in 1842, Fabergé has been the most revered name in jewellery ever
since Peter Carl Fabergé created the fifty ingenious Imperial Easter Eggs for
the Romanov family between 1885 and 1916. Here, RLI catches up with
company CEO Antony Lindsay to discuss the craftsmanship of their creations,
how this has made them the ultimate objects to own and what plans are in
place to continue to grow the business.
his year the company will celebrate 140 years since
Tone of its most important moments took place,
when Peter Carl Fabergé was commissioned to create
the first Fabergé Imperial egg – The Hen Egg (1885).
This egg-shaped object was for Tsar Alexander III as an
Easter gift for his wife, Maria Feodorovna and marked
a coveted relationship between the brand and royalty
around Europe.
From this point forth, Fabergé eggs became a gift of
choice for monarchs, royals, dignitaries and aristocrats as
the giving and receiving of one of these creations was
seen as the ultimate sign of respect. This art of gift giving
is something they continue to honour today.
“Our mission is to continue pushing the boundaries of
artistry and craftsmanship, optimising the art of colour
with enamel and coloured gemstones, using both time-
honoured and innovative techniques,” explains Antony
Lindsay, CEO of Fabergé. “Being custodians of one of
the most celebrated and treasured names in luxury; is a
tremendous privilege and responsibility and we approach
each day with an enormous sense of pride and honour.”
With a brand that is so rich in story and heritage,
Lindsay comments that they are truly spoilt for choice
when it comes to ongoing inspiration. Ranging from
jewellery, watch and clock movements to the famous
objets d’art, they utilise many references to the past, as
well as pulling on contemporary inspiration and employing
time-honoured techniques, such as the art of guilloché
enamelling but in a modern way.
“Whilst our history and legacy can be found in many
details, our job is to make the company continuously
relevant to our clients today. Just like Peter Carl Fabergé
all those years ago, we continue to believe in the art of
collaboration and friendship with like-minded individuals
and partners. This can be seen most recently in our
partnerships with Game of Thrones and 007 (James
Bond).”
Their Fabergé x 007 Octopussy Egg Objet features
delicate, hand-engraved octopus tentacles which sit atop
the guilloché engraving and under many layers of enamel.
They had never before experimented with this kind of
technique and it resulted in the most mesmerising effect. “The fact that we still operate, in essence, like a
A small and dynamic team, Fabergé utilises a
collaborative approach when it comes to the creation
1 process of any new designs. Their Head of Design, Liisa
18 RETAIL & LEISURE INTERNATIONAL MARCH 2025
1. London, UK
2. Dubai Mall, UAE
Tallgren works closely with Creative Director Josina von
dem Bussche-Kessell to ensure that there is a reason
to introduce something new. Not a brand that creates OUR MISSION IS
new pieces each year for the sake of it – they have a TO CONTINUE
very considered approach to all the pieces they create, PUSHING THE
ensuring there is a real purpose to every new launch. BOUNDARIES OF
They also remain committed to following responsible ARTISTRY AND
CRAFTSMANSHIP,
business practices throughout their operations, including OPTIMISING THE
responsible sourcing of materials. This is demonstrated ART OF COLOUR
by their work as a certified member of the Responsible WITH ENAMEL
Jewellery Council, the leading standards setting AND COLOURED
organisation advancing social, environmental and human GEMSTONES,
rights best practices throughout the gem and jewellery USING BOTH
supply chain. TIME-HONOURED
Acutely aware of the need to reinvent and re-pivot AND INNOVATIVE
at times to stay at the top of the pyramid, the brand is TECHNIQUES.”
unafraid of change and is always open to evolving with Antony Lindsay
the times. They do this by creating wearable art; pieces CEO
that can be easily integrated into everyday life and their
products are becoming more and more diverse as
they try to approach luxury in a more democratic and
accessible way.
The business has also invested in its e-commerce 2
platform by launching a new website just last year. Their
e-commerce sales changed dramatically during Covid clients and they are at the centre of everything we do.
where they saw their clients buying their pieces online Our jewellery creations have a lifetime guarantee, so we
more than ever before and they knew that their platform maintain a relationship with our clients at many different
needed an overhaul. Lindsay was pleased to say to us stages of their life. From graduation to engagements, we
that their online sales have continued on an upward are fortunate enough to share their journey.”
trajectory year-on-year as more and more clients have As the brand continues to evolve and even with a
the confidence to shop online with them. history as long and varied as theirs, Lindsay is still excited
As talk moves onto customer experience and about what the future holds.
personalisation, Lindsay tells us that what the company “Creative audacity and extraordinary craftsmanship,
offers is a dedicated bespoke service which means it is both innovative and traditional, is what motivates us. We
possible to create anything their heart desires – in true will continue our quest for reinventing luxury jewellery,
Fabergé spirit, there really is no limit to what they can do. watches and objets d’art with a sense of wonder,
anticipation and discovery. All our work is based on the
small family business with a huge legacy, gives us the pursuit of perfection. For such a small business, we take
extraordinary ability to create bespoke pieces for our on mighty projects and we have a busy year ahead of us,”
clients like no other. We go above and beyond for our Lindsay concludes.
MARCH 2025 RETAIL & LEISURE INTERNATIONAL 19