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The Pursuit

of Perfection

Founded in 1842, Fabergé has been the most revered name in jewellery ever
since Peter Carl Fabergé created the fifty ingenious Imperial Easter Eggs for
the Romanov family between 1885 and 1916. Here, RLI catches up with
company CEO Antony Lindsay to discuss the craftsmanship of their creations,
how this has made them the ultimate objects to own and what plans are in
place to continue to grow the business.

his year the company will celebrate 140 years since
Tone of its most important moments took place,
when Peter Carl Fabergé was commissioned to create 1. London, UK
2. Dubai Mall, UAE
the first Fabergé Imperial egg – The Hen Egg (1885).
This egg-shaped object was for Tsar Alexander III as an
Easter gift for his wife, Maria Feodorovna and marked Tallgren works closely with Creative Director Josina von
a coveted relationship between the brand and royalty dem Bussche-Kessell to ensure that there is a reason
around Europe. to introduce something new. Not a brand that creates OUR MISSION IS
From this point forth, Fabergé eggs became a gift of new pieces each year for the sake of it – they have a TO CONTINUE
choice for monarchs, royals, dignitaries and aristocrats as very considered approach to all the pieces they create, PUSHING THE
the giving and receiving of one of these creations was ensuring there is a real purpose to every new launch. BOUNDARIES OF
seen as the ultimate sign of respect. This art of gift giving They also remain committed to following responsible ARTISTRY AND
CRAFTSMANSHIP,
is something they continue to honour today. business practices throughout their operations, including OPTIMISING THE
“Our mission is to continue pushing the boundaries of responsible sourcing of materials. This is demonstrated ART OF COLOUR
artistry and craftsmanship, optimising the art of colour by their work as a certified member of the Responsible WITH ENAMEL
with enamel and coloured gemstones, using both time- Jewellery Council, the leading standards setting AND COLOURED
honoured and innovative techniques,” explains Antony organisation advancing social, environmental and human GEMSTONES,
Lindsay, CEO of Fabergé. “Being custodians of one of rights best practices throughout the gem and jewellery USING BOTH
the most celebrated and treasured names in luxury; is a supply chain. TIME-HONOURED
tremendous privilege and responsibility and we approach Acutely aware of the need to reinvent and re-pivot AND INNOVATIVE
each day with an enormous sense of pride and honour.” at times to stay at the top of the pyramid, the brand is TECHNIQUES.”
With a brand that is so rich in story and heritage, unafraid of change and is always open to evolving with Antony Lindsay
Lindsay comments that they are truly spoilt for choice the times. They do this by creating wearable art; pieces CEO
when it comes to ongoing inspiration. Ranging from that can be easily integrated into everyday life and their
jewellery, watch and clock movements to the famous products are becoming more and more diverse as
objets d’art, they utilise many references to the past, as they try to approach luxury in a more democratic and
well as pulling on contemporary inspiration and employing accessible way.
time-honoured techniques, such as the art of guilloché The business has also invested in its e-commerce 2
enamelling but in a modern way. platform by launching a new website just last year. Their
“Whilst our history and legacy can be found in many e-commerce sales changed dramatically during Covid clients and they are at the centre of everything we do.
details, our job is to make the company continuously where they saw their clients buying their pieces online Our jewellery creations have a lifetime guarantee, so we
relevant to our clients today. Just like Peter Carl Fabergé more than ever before and they knew that their platform maintain a relationship with our clients at many different
all those years ago, we continue to believe in the art of needed an overhaul. Lindsay was pleased to say to us stages of their life. From graduation to engagements, we
collaboration and friendship with like-minded individuals that their online sales have continued on an upward are fortunate enough to share their journey.”
and partners. This can be seen most recently in our trajectory year-on-year as more and more clients have As the brand continues to evolve and even with a
partnerships with Game of Thrones and 007 (James the confidence to shop online with them. history as long and varied as theirs, Lindsay is still excited
Bond).” As talk moves onto customer experience and about what the future holds.
Their Fabergé x 007 Octopussy Egg Objet features personalisation, Lindsay tells us that what the company “Creative audacity and extraordinary craftsmanship,
delicate, hand-engraved octopus tentacles which sit atop offers is a dedicated bespoke service which means it is both innovative and traditional, is what motivates us. We
the guilloché engraving and under many layers of enamel. possible to create anything their heart desires – in true will continue our quest for reinventing luxury jewellery,
They had never before experimented with this kind of Fabergé spirit, there really is no limit to what they can do. watches and objets d’art with a sense of wonder,
technique and it resulted in the most mesmerising effect. “The fact that we still operate, in essence, like a anticipation and discovery. All our work is based on the
A small and dynamic team, Fabergé utilises a small family business with a huge legacy, gives us the pursuit of perfection. For such a small business, we take
collaborative approach when it comes to the creation extraordinary ability to create bespoke pieces for our on mighty projects and we have a busy year ahead of us,”
1 process of any new designs. Their Head of Design, Liisa clients like no other. We go above and beyond for our Lindsay concludes.

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