Page 10 - #201 September 2025

A BRAND NEW FLAGSHIP HOUSE OF DIOR HAS
OPENED ITS DOORS TO THE PUBLIC IN NEW YORK CITY

Dior is proud to unveil House of Dior New York, a new, refined
destination at the corner of 57th Street and Madison Avenue,
steps from the historic site where Christian Dior first estab-
lished his presence in the US, in 1948.
Designed by renowned architect Peter Marino, the four-
floor boutique is distinguished by its pared-down yet warm
atmosphere, blending heritage and modernity. Bathed in light
tones, the interiors showcase Dior’s universe – from wom-
en’s and men’s ready-to-wear to leather goods, jewellery, Dior
Maison and fragrances – alongside exclusive, limited-edition
items created especially for this realm of dreams.
A vibrant Colorama on the staircase immerses guests in
Dior’s rich legacy through miniature icons – bags, perfumes,
makeup and millinery – offering a visual journey through more
than seventy-five years of the House’s story.
On the fourth floor, clients can experience exceptional
facial and body treatments from top wellness experts at the
Dior Spa New York – a serene, cutting-edge haven promising
an unforgettable moment of relaxation.

South Korean eyewear label Gentle Monster
will enter the Canadian market with a flag-
ship store at Yorkdale Shopping Centre in
AMERICAS NEWS of high-end brands including Louis Vuitton,
Toronto, scheduled to open late this year.
Spanning more than 5,300sq ft in the
mall’s luxury wing, the store will join a lineup
Thom Browne and Acne Studios.
Founded in Seoul in 2011, the Gentle Monster
brand is known for its bold, fashion-forward
eyewear and unconventional store designs.
Each location features a unique theme,
reinforcing Gentle Monster’s strategy of
treating every store as a standalone cre-
ative installation. The Canadian flagship
is expected to reflect the brand’s distinct
eccentric concept – an art gallery-style
environment that blends fashion, design and
immersive experiences.

NIAGARA VIRTUAL INDOCHINO EXPANDS SHOP-

TAKES OFF IN THE US IN-SHOPS AT NORDSTROM

A revolutionary new attraction is now open at one of the world’s A made-to-measure suit company and a leading department store
most iconic destinations - and it’s already capturing the imagina - are expanding their partnership.
tion of visitors and industry insiders alike. Indochino and Nordstrom have announced the opening of five
Niagara Virtual, the world’s first location-based flying (LBF) new Indochino shop-in-shops in Nordstrom stores, bringing the total
experience over Niagara Falls, is now thrilling guests at the newly to 33 nationwide. The companies say that the expansion of the con
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opened Rainbow Air Tourism Center on the US side of the falls. cept, which launched in 2021, reinforces the brands’ “shared com-
Created by a partnership between Frontgrid, which combines mitment to personalised style and exceptional customer service.”
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motion-based engineering and immersive content to story tell At the shop-in-shops, shoppers can make a personalised appoint
innovative experiences and Rainbow Air Helicopter Tours, which ment with an Indochino “style guide” and have their measurements
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also orchestrates real-life helicopter flights over the falls. taken. After selecting from hundreds of options, garments are deliv
The attraction begins with a dramatic 360-degree film intro- ered to the customer’s home in approximately three weeks. Compli-
duction, shot from a real helicopter over the falls, which seam- mentary simple alterations are also available through Nordstrom’s
lessly transitions into the gamified VR experience. tailoring services.
Guests then glide over a rich 3D landscape constructed from ”We are thrilled to bring our made-to-measure experience to
satellite data and real-world models - complete with animated these exciting new Nordstrom locations,” said Drew Green, Presi-
boats, crowds in iconic ponchos and even a barrel taking the dent and CEO of Indochino. “This expansion reflects the continued
plunge over the falls. success of our collaboration and growing consumer demand for
Matt Wells, CEO of Frontgrid, commented: “What we’re seeing personalised fashion, from Aventura and Boca Raton to Woodfield
here is a perfect example of how attractions can evolve by com- and Southcenter, we’re delivering quality tailoring with accessibility
bining innovative tech with a globally recognised destination.” and ease.”

10 RETAIL & LEISURE INTERNATIONAL SEPTEMBER 2025