Page 14 - #201 September 2025

WACOAL INDIA STRENGTHENS MUMBAI PRESENCE
WITH NEW STORE LAUNCH AT OBEROI MALL IN GOREGAON

Premium Japanese lingerie brand, Wacoal, has announced
the launch of its latest store at Oberoi Mall, Goregaon, fur-
ther expanding its presence in Mumbai. Following successful
openings at Phoenix Palladium and Sky City Mall, Borivali
earlier this year, this new addition marks another milestone
in the brand’s ongoing expansion.
Strategically located in one of Mumbai’s most visited life -
style hubs, the new store is set to cater to the dynamic pref-
erences of women in the Goregaon region, ranging from busy
professionals to modern brides and style-conscious shoppers
preparing for the festive and wedding season.
“Wacoal is more than just lingerie, it’s about empowering
women through confidence and comfort,” said Ms. Pooja
Merani, COO, Wacoal India. “Our presence at Oberoi Mall
brings us closer to a vibrant, urban audience that seeks
thoughtful designs and superior fit. With the festive and
bridal season approaching, this store allows us to better
serve women looking for everyday comfort as well as indul-
gent, occasion-specific pieces.”

SALOMON OPENS CHEDI HOSPITALITY MAKES
ANFU CONCEPT STORE LANDMARK DEBUT IN JAPAN

ASIA NEWS store integrates French style, inspired by the Salomon Sportstyle the Japanese market with The Chedi Niseko - an exclusive alpine
Chedi Hospitality, globally recognised for its refined luxury and
French sports lifestyle brand Salomon has opened its Anfu con-
meaningful design, announces its long-anticipated entry into
cept store in Shanghai.
Located in a historic, French-style building on Anfu Road, the
development of a boutique hotel in the heart of Hirafu, Niseko.
store in Marais, Paris, with Shanghai’s urban culture.
Set for completion in June 2029, this milestone marks the brand’s
re-entry into Asia.
The company described the store as a platform that embodies
Positioned within one of Japan’s most celebrated ski and
both French and Chinese culture, pioneering spirit and diverse
nature regions, The Chedi Niseko will offer seamless access to
retail experiences.
“The localisation of the store represents Salomon’s brand
outdoor pursuits. The development responds to increasing
vision, which is made possible by our partners and the warm
embrace of local communities,” said President and CEO Guillaume
international demand for elevated, experience-led stays in Japan
Meyzenq. “It is becoming increasingly influential that Chinese world-class slopes, vibrant culinary offerings and year-round
and reflects Chedi Hospitality’s signature approach to crafting
consumers have presented a growing focus on functionality and design-led, culturally attuned destinations.
integrated demands for styling and performance. Along with the “Niseko presents a rare convergence of natural beauty, interna-
grand opening of the store, we look forward to growing with tional appeal and all-season relevance,” said Stephan Schupbach,
Chinese consumers and bringing more innovation to the world!” CEO of Chedi Hospitality. “Our expansion into Japan speaks to
Prior to the official opening, the company collaborated with our long-term commitment to cultivating meaningful hospitality
11 local shops on Anfu Road to foster a strong connection with experiences in destinations that share our values of authenticity,
local communities. sophistication and global connectivity.”
Technical apparel brand BENLAI has opened its
first store in Hong Kong. Located at L6-13, 15,
16, Langham Place. The new store is the brand’s
second footprint outside mainland China, fol-
lowing its successful debut in Bangkok in 2024.
Founded in 2022, BENLAI is redefining
everyday wear through technical innova-
tion materials. With its collection of perfor-
mance-driven, versatile and comfort-focused
apparel designed for modern lifestyles, the
brand has earned widespread recognition and
popularity among consumers across Asia, fue-
ling its rapid expansion in the region.
Located in Langham Place, one of Mong
Kok’s busiest and most accessible shopping
destinations, BENLAI’s new site captures
the attention of both local shoppers and
international visitors with its strong com -
mercial visibility in the heart of Hong Kong’s
retail scene.

14 RETAIL & LEISURE INTERNATIONAL SEPTEMBER 2025