Page 29 - #201 September 2025

Cover Story Daiso, Ikebukuro, Japan

Taking the World by Storm

In June this year, Daiso Industries Company Limited’s continued commitment to innovation, customer value and on how well our products integrate into
international growth was recognised at the Global RLI Awards, where the company was named ‘International Retailer the culture and lives of the people in the
of the Year’. The judging panel praised the brand for its exceptional pace of store expansion, adaptability to diverse country and whether we can offer new
markets and ability to deliver a consistently high-quality experience worldwide. This recognition comes as they value,” comments Yano.
When entering a new market, they
embark on their next strategic chapter - expanding its footprint across Europe, with planned entries into key markets - first introduce ‘DAISO’ and deliver their
further reinforcing its vision of becoming a trusted household name in every corner of the globe. value to a wide range of customers. After
that, they analyse consumer purchasing
data and introduce their other formats based on demand forecasts, thereby like to use this award as an opportunity
VER THE PAST YEAR, Daiso In the US market, they are accelerating tial in the EU, in regions where not many ‘Standard Products’ and ‘THREEPPY’ creating a system where customers can to participate in more international
Industries Company Lim - their efforts to open stores by leveraging retailers have entered yet and where when there is a growing demand for get the products they want at any time.” retail events to directly communicate
O ited (which operates the the store management know-how they there is a strong need for quality prod- products a little more expensive. Sustainability also remains a key our company’s management philosophy
brands DAISO, Standard Products and have acquired on the West Coast. Open- ucts at affordable prices. They believe Yano explains to us that one of the aspect of operations and they are gradu- and the appeal of our products. This is
THREEPPY) has focused on how to ing stores in new states provides them their one-price model will be highly com - things that resonate with people around ally switching to packaging that reduces an important step in gaining new busi-
increase profitability and customer sat- with the opportunities to meet local cus - petitive in these markets. the world is high-quality products at one the amount of plastic used while main- ness opportunities and further expand-
isfaction per store, rather than simply tomers and create contact points with The company strikes a balance price. He says that DAISO aim to be a taining quality. At their stores, they have ing our store network.”
increasing the number of stores in its more people. between rapid international growth lifestyle infrastructure business, so they introduced LED lighting that reduces Over the coming years, their biggest
portfolio. They have been more rigorous “Our next step is not only to increase and maintaining consistent brand stand- want to continue to provide products power consumption and are thoroughly challenge is to constantly evolve the
in their location selection and fine-tuned the number of stores, but to further ards by not changing the core of DAISO, that improve the quality of their cus- sorting and reducing waste. Through attractiveness of their products and
their product mix and display methods enhance the experience value per store,” but tailoring the presentation to each tomers’ lives all over the globe. these and other efforts, they are striv- stores. Customers are always looking
to ensure that each store has the best highlights Seiji Yano, President and Rep - market. They maintain the brand’s core In our previous conversations with ing to fulfil their social responsibilities as for new things and to meet their expec-
appeal in its area. resentative Director of Daiso Industries concepts of “quality over price, “sur- Yano, supply chain stability was a a company and ensure their customers tations, DAISO need to further acceler-
Their priorities for the next 12 - 18 Company Limited. “We want customers prises and discoveries” and “variety of focus, as it is essential to maintaining choose them as a reliable brand. ate product development and continue
months will be to expand their pres- to feel the appeal of DAISO by display- products” in all stores around the world. the reliability of stores. A key priority This year, the business was the recip- to offer new experiences at their stores.
ence in the US and into new markets ing more of the same products as our “The most important factor in decid- for the company is to never stop the flow ient of the ‘International Retailer of the “To address this challenge, we will
in Europe, an important test of their Japanese stores, while creating a com- ing where to expand into is the raison of products from production to stores. Year’ award at the milestone 20th Anni - strengthen our system, listen to what
business model in unfamiliar markets. fortable space where they can stay for d’être of our stores. Why do people want “For this reason, we are expanding our versary Global RLI Awards event, with people on the ground say and constantly
In existing markets, they will fur - a long time and enjoy new discoveries. to come to our stores? This is always at procurement network around the world Yano feeling this is a testament to the identify market trends so we may
ther improve their store layouts and The customer experience is a unique the forefront of our thinking. Economic without relying on specific production recognition of their vision of enriching quickly reflect this in our products as
distribution networks to offer more strength of our physical stores.” growth and demographics are of course bases. We also work closely with logis- lives around the world. we continue to build,” Yano concludes.
products efficiently. Outside the US, they see great poten - important, but beyond that, we focus tics bases around the world and conduct “This award reaffirms the direction
appropriate inventory management we want to take. In the future, we would www.daiso-sangyo.co.jp/en/

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