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SPECIAL FEATURE

Global Entertainment Concepts
The Rise of the Experience Culture

The new age of entertainment is borderless. As global concepts travel faster than ever, retail and leisure
destinations are borrowing from international playbooks to craft unique, experience-driven spaces. Over the
coming pages, RLI leans into the sector to take a look at a number of international examples that highlight a
reimagined global marketplace where entertainment, technology and culture converge.

Netflix House, Dallas, Texas, US

In today’s experience-driven economy, entertainment has For the retail and leisure sectors, this convergence represents a pow-
become the new anchor for destinations worldwide. erful opportunity. As consumer priorities shift towards experience,
No longer confined to cinemas or amusement parks, global enter- wellbeing and shared moments, destinations that blend entertainment
tainment concepts are transforming how people shop, dine and play, with retail stand to gain both relevance and resilience. Global enter-
creating immersive environments where culture, commerce and cre- tainment concepts are not just reshaping how people spend their time,
ativity seamlessly converge. they’re redefining what destinations mean in a connected world.
Across continents, forward-thinking developers and brands are
reimagining physical spaces as social, interactive hubs. In Asia, tech- Entertainment Concepts Around the World
nology-led entertainment - from AR-integrated retail to hyper-themed Slick City Action Park, the world’s first indoor slide park featuring
attractions, has turned shopping into spectacle. In the Middle East, proprietary dry-slide technology, now officially stands at 107 locations
mega-developments fuse luxury, lifestyle and leisure to deliver all-day, signed or opened across the US and beyond. This milestone under-
all-senses engagement. Meanwhile, in Europe and North America, scores the brand’s rapid rise, driven by its one-of-a-kind attractions,
experiential models such as competitive socialising, immersive dining strong financial performance and an expanding corporate leadership
and pop-up entertainment concepts are revitalising high streets and team. Slick City parks offer a wide range of attractions designed to keep
malls with renewed energy and purpose. the entire family entertained for hours. Alongside the brand’s proprie
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What defines this new wave is not simply scale, but storytelling. tary Slick Slides, guests can enjoy dodgeball and basketball on bouncy,
Global entertainment concepts draw on cultural trends and digital sealed air floors, swing and glide on trapezes and zip lines, compete
innovation to create experiences that resonate across borders while in go-karts, laser tag and mini golf, or for younger visitors, explore the
still reflecting local identity. From e-sports arenas to art-based immer Junior Jungle and Webcrawler. The brand continues to innovate with
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sive spaces, these venues invite visitors to become active participants new slides such as the U-shaped Riptide, its steepest design to date, as
rather than passive consumers, strengthening emotional connection well as the two-rider Turbo Twin, where guests race side-by-side on
and brand loyalty. Slick Slide’s proprietary ride mats down a twisting course.

62 Retail & Leisure International November 2025