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Angry Birds World, Doha, Qatar

immersive destinations and experiences, announced they have reached Little Lion Entertainment announced it will open three new Arcade
an agreement to create a landmark Disney theme park resort on Yas Arenas across the UK over the coming months, with a substantial new
Island in Abu Dhabi, UAE. Set along the stunning waterfront, Disney funding package from HSBC UK. This will include a flagship venue
Abu Dhabi will bring iconic stories and magical experiences to life like in central London.
never before. The future resort will feature groundbreaking technology, Apparel Group, a leading fashion and lifestyle retail conglomerate
stunning design and a breathtaking modern castle. It promises to be in the region, is proud to announce a strategic partnership with Lon-
a world-class destination, offering incredible entertainment, themed don-based Immersive Gamebox (IGB) through a multi-million-dollar
accommodations and unique dining and shopping - all infused with the master franchise agreement that will bring high-tech social gaming
storytelling magic people know and love from the world of Disney. This experiences to major shopping destination across the GCC market.
extraordinary project will create a world of wonder, imagination and Through this agreement, multiple Immersive Gamebox locations
unforgettable memories for families and fans across the globe. will open across key GCC markets over the next five years, position-
Little Lion Entertainment, a leading immersive attractions com- ing Apparel Group at the forefront of experience-led destination retail.
pany, has announced plans for a flagship venue in Dubai dedicated to Immersive Gamebox is globally recognized for its proprietary tech-
The Crystal Maze Live Experience. This forms part of an international nology that enables fully interactive group gaming without headsets
expansion aimed at bringing the attraction to audiences worldwide or controllers. Through motion tracking, responsive touchscreens and
and marks the beginning of a new era for the adrenaline-filled experi- projection-mapped environments, players engage directly with the dig-
ence. This announcement follows the signing of a 10-year international ital space around them—delivering intuitive, social experiences for all
rights extension with Banijay, the global content powerhouse behind ages. Game sessions span 30 to 90 minutes and include a growing cat-
The Crystal Maze IP and represents one of the most significant col- alogue of licensed content from global franchises such as Squid Game,
laborations in the immersive entertainment industry. Little Lion Batman, Ghostbusters, Paw Patrol and The Floor is Lava.
Entertainment’s UK venues in London and Manchester have attracted KCC Entertainment Design, a leading creator of themed envi-
hundreds of thousands of visitors. Its expansion into the UAE builds ronments, presents the world’s first Booba World, an immersive
on this success and positions The Crystal Maze at the forefront of entertainment destination inspired by the popular animated character
the Middle East’s rapidly growing entertainment industry. Recently, Booba, set to debut in Dubai. Situated in First Avenue Mall, Jumeirah,

Booba World, Dubai, UAE

A Retail & Leisure International November 2025