Page 26 - RLIJune2026

Bratislava, Slovakia

INTERVIEW

Centred Around

Craftsmanship

At Zen Diamond, the vision has always been
focused on making fine diamond jewellery
more contemporary, accessible and relevant to
evolving consumer lifestyles. Here, RLI converses
with President Emil Güzeliş about how the
brand has grown into one of the world’s leading
diamond retailers, built on a strong foundation of
innovation, trust and design excellence.

ositioned within the accessible lu- with evolving consumer
xury segment, where consumers shopping behaviour.
can experience premium design, “Our recent retail ex-
P exceptional quality and global pansion has zoned in on
craftsmanship in a way that feels modern and creating experience-led environments that reflect the expectations of
approachable, Zen Diamond’s philosophy is today’s modern jewellery consumer. The objective is not only to show-
rooted in creating jewellery that becomes part case our products, but to create spaces that feel contemporary, wel-
of everyday self-expression and emotional coming and immersive,” highlights company President Emil Güzeliş.
storytelling, rather than being reserved only “At the same time, we have also expanded our digital commer-
for special occasions. ce presence through collections such as Celeste and Gem Pop, now
Today the business has an established international presence available on platforms such as Amazon and Myntra. These collec-
across multiple global markets throughout Europe, the Middle East tions have been designed with a digital-first mindset, catering to
and Asia. They currently operate a strong and growing retail ne- consumers looking for lightweight, versatile and fashion-forward
twork, while continuing to strategically strengthen their footprint diamond jewellery.”
across key markets. Geographically, they continue to see expansion opportunities
Their expansion strategy focuses on entering regions where there is across India, the Middle East and other lifestyle-driven global mar-
growing demand for contemporary fine jewellery and an increasing kets where there is increasing demand for relevant fine jewellery. At
appreciation for design-led diamond collections. Alongside physical the same time, the President strongly believes that consumer beha-
retail, they are strengthening their omni-channel presence to align viour differs across regions and therefore their approach is never ‘one

26 Retail & Leisure International June 2026
26 Retail & Leisure International June 2026