Page 51 - RLIJune2026

SPOTLIGHT ON LATIN AMERICA Presidente Masaryk (Latin America’s leading lu-
xury retail corridor), Madero Street and Condesa
have become dynamic retail corridors blending
fashion, gastronomy, hospitality and experiential
concepts. These walkable urban neighbourhoods
reflect a broader regional shift toward retail envi-
ronments that prioritise lifestyle, culture and com-
munity-driven experiences.
Other important new retail destinations
across Latin America are also redefining the in-
dustry, projects such as Ánima Village, Los Ca-
bos, Mexico, are attracting brands like Skims,
Alo Yoga and Zimmermann, reinforcing the
region’s growing focus on experiential and well-
ness-oriented retail environments.
Galerías Perisur was selected by Disney for its
first standalone store in Latin America, emphasi-
sing the importance of immersive and emotional
retail experiences. Meanwhile, Plaza La Isla Mérida
Malltertainment continues attracting international
concepts that combine gastronomy, entertainment
and retail within “malltertainment” environments.
Beyond Mexico, expansion activity is also ac-
celerating in emerging regional cities. In Bolivia,
Mall Paseo Aranjuez welcomed the first Gap sto-
re in Cochabamba.
These openings confirm a broader regional
trend: brands are no longer looking only for retail
space, but for destinations capable of generating
community, experience and emotional connec-
tion with consumers.
Rosetta Restaurant, Mexico City, Mexico While not new, several shopping centres remain
highly influential retail benchmarks in the region,
including Paseo San Pedro (Mexico), BlueMall San-
The Reinvention (Guatemala) and Multiplaza Pacific (Panama).
to Domingo (Dominican Republic), Oakland Place
The outlet and retail park segment is also ac-
celerating. Punta Norte has great luxury shops
of Retail Destinations and Grand Outlet Riviera Maya that integrates
entertainment components including go-karts, an
ice-skating rink, a casino and extreme attractions.
Brazil, Colombia, Chile and Peru are also
The Latin American retail real estate market is expanding steadily, driven by urbanisation, rising consumer seeing continued investment in open-air retail
spending and growing demand for mixed-use destinations. Here, Jorge Lizan, Managing Director, Lizan Retail parks, experiential centres and mixed-use ur-
Advisors (LRA) discusses the overall market and how it is reinventing its destinations for a new era of retail. ban hubs that combine convenience with lifes-
tyle-driven experiences.
In an environment where competition is global,
he myth of the “death of the mall” are prioritising more open and luminous environments combining retail, residential, economic pressure is constant and consumers are
is false. Across Latin America, spaces, green areas, outdoor environments, offices, hospitality, gastronomy and enter- more conscious and demanding than ever, only
shopping centres have evolved wellness concepts and stronger integration of tainment. This model is increasingly beco- brands and developers that combine innovation,
T by adapting to new consumer local and natural products. ming the dominant trend across the region. customer understanding and strategic vision will
demands centred around entertainment, One of the strongest trends shaping Latin Projects such as Mítikah, Miyana and lead the market. Latin America remains one of the
gastronomy, wellness and brand experiences. American retail is the evolution toward more ARTZ Pedregal exemplify this transforma- world’s strongest regions for physical retail and
Consumers - from Generation Z to older ge- open, luminous and lifestyle-oriented envi- tion. Meanwhile Antara’s expansion with the the next generation of successful projects will be
nerations - continue to enjoy these safe and ronments. New developments increasingly upcoming Rosewood Mexico City reinforces those capable of blending architecture, emotion,
social environments. Far from disappearing, integrate green areas, outdoor plazas, well- the growing integration of luxury retail, hos- entertainment, gastronomy and community into a
shopping centres are reinventing themselves. ness concepts, natural light, local gastronomy pitality and mixed-use development in Mexi- single integrated experience.
The future of retail destinations will not be and curated experiences that encourage lon- co City. In addition, in 2027 a highly antici- In this evolving landscape, staying connected
defined solely by sales, but by their ability to ger visits and stronger emotional engagement. pated mixed-use project will open; Reforma to the right people, opportunities and expansion
create memorable moments. Mexico remains one of the most dynamic Colón, with approximately 90,000sq m GLA. strategies has never been more important. That is
Retail is now measured by experiences, retail markets in Latin America, particularly Another important trend across Latin why industry leaders from across the region will
not sales. Stores are no longer simply points through mixed-use developments. In fact, America is the resurgence of high-street re- gather at: Retail Expansion Summit & Expo on 15-
of transaction; they are becoming emotional most major new commercial projects in the tail and lifestyle districts. In Mexico City, 16 October in Mexico City: retailexpansion.com
destinations. Across the region, developers country are now integrated into mixed-use areas such as Roma Norte, Juárez, Avenida

Sud 777 Restaurant, Mexico City, Mexico
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