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                                                           1. Frameless, London, UK
                                                           2. Eatrenalin, Rust, Germany

       brandt. FRAMELESS has rapidly become a cultural phenomenon   dining, Eatrenalin was created by Thomas Mack, managing director of
       in London, attracting broad and diverse audiences from around the   the park, and gastronomy expert Oliver Altherr, CEO of Marché Inter-
       globe by introducing new and accessible ways to experience art. The   national. Guests begin in a futuristic bar, enjoying canapés before being
       residency is suitable for all ages and offers a compelling experience   called into the immersive experience. After a dramatic reveal, they’re
       for both first-time visitors and seasoned art enthusiasts. FRAME-  seated at individual table-and-chair vehicles, where they’re served their
       LESS London has welcomed more than one million visitors from 96   meal while gliding seamlessly from one themed room to another.
       countries since opening in 2022 and its Logomo residency is sure to   Semmel Exhibitions, a creator of award-winning blockbuster ex-
       be incredibly popular with visitors this summer.      hibitions, has opened its touring exhibition, Bubble Planet, at the
        At the waterpark Aquascope, which is the newest attraction from   COLONEUM  in  the  MMC  Studios  in  Cologne,  Germany.  The
       Futuroscope  and  situated  in  Vienne,  France,  families  can  share  in   experience  follows  a  successful  German  premiere  in  Berlin  and
       the thrills and swim in a world of 1,001 colours. Covering more than   demonstrates  the  country’s  appetite  for  immersive,  social  and  fa-
       6,000sq  m,  Aquascope  features  three  unique  immersive  and  expe-  mily-oriented exhibition formats. Bubble Planet presents a surreal,
       riential areas, as well as an outdoor area that opens when the weather   sensory world of iridescent bubbles, large-scale installations, optical
       allows. Les Abysses de Lumière offers Aquascope visitors an immer-  illusions, an Infinity Room, a giant ball pit and virtual reality. In Ger-
       sive, sensory experience at the heart of an imaginary, poetic world   many, the installation includes twelve themed spaces, designed for
       integrating video mappings, light effects, media projections and cho-  families, friends and the social-media generation. In Cologne, the
       reographed water effects. A feat achieved with the help of Canadian   launch of Bubble Planet at the COLONEUM in collaboration with
       company Moment Factory, recognised worldwide for its artistic ex-  EDUTAIN also demonstrates how new kinds of venue partnerships
       pertise. The Sensations world offers a variety of attractions, including   are pushing the boundaries of immersive entertainment.
       eight waterslides (one of which is world-exclusive), a wave pool with   Last September, Mattel deepened its global footprint in the loca-
       a giant net and a dynamic outdoor river. Finally, in the children’s area   tion-based entertainment market through a new collaboration with
       there are adapted mini-toboggans, a water labyrinth, a musical cavern   Wondr  Experience  Amsterdam  entitled  Barbie:  The  Dream  Expe-
       and a giant water bucket... children can have fun with water in a thou-  rience. Visitors can take an immersive journey through six decades of
       sand ways, under the watchful eye of Kraki, the site's mascot creature.  Barbie at Barbie: The Dream Experience! There, you can discover the
        Located within Germany's Europa-Park, Eatrenalin, a media-based,   most iconic Barbie moments in history and experience life-sized repli-
       multi-sensory restaurant, seats guests on dark ride vehicles for an ei-  cas of unforgettable Barbie toys across 12 interactive zones. The layout
       ght-course fine-dining meal. A world-first in luxury experiential fine   includes life-sized replicas of iconic playsets and vehicles, including

       46 Retail & Leisure International June 2026
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