Emma – The Sleep Company is strengthening its retail business in Europe by bringing Emma products to all JYSK stores across the UK and Ireland.
Based on the successful collaboration between JYSK and Emma since March 2020 in Germany, the partnership has been extended step by step: After launching the test winning Emma mattresses in JYSK online shops across Europe in October 2021, the successful partnership is now being extended to local offline stores in France, Ireland, Italy, Portugal, Spain and the UK. JYSK is a global retailer with more than 3,000 stores and the perspective to grow to 5,000 stores soon.
Including JYSK, Emma already works with more than 200 retail partners worldwide and its products can be experienced at over 3,500 physical touchpoints.
Sales & Marketing Manager, for JYSK UK & Ireland, Jenny Johnston says “We are delighted to be introducing Emma products into UK and Ireland stores. Emma is a brand highly recognised by UK consumers so combining this with our position as the Danish sleep expert’s we hope to help more customers achieve the good night’s sleep they deserve and provide even more in store mattress options.”
