Californian fashion label Esprit is preparing to roll out a series of permanent stores in North America and beyond as it continues to reposition the brand against the backdrop of its recent relaunch.
New retail locations in Los Angeles and New York will open this autumn.
A new store in Vancouver, Canada, will follow in winter, with locations in Miami, Chicago, Toronto and Texas to come in the first quarter of next year.
With the new stores, Esprit is expected to change its retail model with a refreshed focus solely on the brand itself in place of its series of owned brands – which include EDC and the White and Black label.
Esprit began its brand transformation three years ago, during which time it carried out a strategic review of its vendor base, supply chain partners and retail network in a bid to streamline its operations.
Esprit currently has around 20 partner stores in Southeast Asia and 50 in Latin America, with over 160 of its owned retail stores in Europe and around 400 franchise stores also in the region.
