Everlane, is becoming America’s next Iconic Fashion Brand, based in San Francisco and previously an online-only venture, is planning to open its first Los Angeles store in L.A’s Venice neighborhood. The 3,300-square-foot future outpost will be located on the corner of Abbot Kinney and Westminster Avenue at 1101 Abbot Kinney Blvd.
This is the third location for Everlane, which has shops in San Francisco and New York City. Previously, the label’s distribution of its basics was restricted to its direct-to-consumer channel, www.everlane.com, and it seemed as if Everlane would never take the bricks-and-mortar route.
That was reinforced in a 2012 interview with the New York Times T magazine in which Everlane founder Michael Preysman said his company would never open a permanent location. But that changed. Everlane is one of a handful of formerly online-only retailers, including Amazon and Warby Parker, that have embraced physical locations.
