The rapidly growing eyewear retailer is planning massive expansion in 2025 after securing $100M in funding.
Eyewear retailer Eyewa has raised $100M in its series C funding round, led by General Atlantic with participation from Badwa Capital and Turmeric Capital. The capital will play a pivotal role in Eyewa’s future plans and ambitions to maintain and solidify its status as a regional leader in the eyewear retail space. It has allocated portions of the proceeds for investment in R&D and talent acquisition, in addition to the opening of at least 100 new stores in 2025.
The expansion of Eyewa’s already robust footprint, which includes more than 150 GCC locations, will reinforce its established brand in Saudi Arabia and the UAE and increase its presence in Kuwait, Bahrain and Oman. The funding comes at a time of rapid growth for the company as it prepares to open in Q1 2025 a pioneering production hub in Riyadh. The fully integrated facility will feature an extensive warehouse space, fulfilment centre and state-of-the-art lens manufacturing facility.
Anass Boumediene, Co-Founder and Co-CEO of Eyewa, said: “We are proud of and feel even more emboldened by the remarkable trust placed in us by top global and regional investors. In a sector that had not seen much disruption in the past decade, our success in this funding round reflects not only the strength of our business model, but also the spirit of innovation across the region’s start-ups as we continue to dream big and break new ground in our respective industries.”
