Brazilian fashion and lifestyle brand FARM Rio continues to advance its global expansion strategy with a curated series of Summer Stores and activations across Europe.
Launched in early June, the initiative marks a significant step in the brand’s international growth, transforming high-profile resort destinations into immersive expressions of its Rio-born identity.
Spanning iconic summer enclaves – including Ibiza, Saint-Tropez, Marbella, Capri and the Hamptons – FARM Rio introduces a luminous circuit that connects global audiences through a shared celebration of colour, culture and tropical nature. Each location serves as both a retail destination and cultural touchpoint, reinforcing the brand’s positioning as a global ambassador of Brazilian arts of living.
As in previous years, FARM Rio is all about immersive, sensorial experiences. Natural textures and materials, tropical motifs and a classic palette of yellow and green promise to create a warm atmosphere that takes every visitor straight to a Summer in Rio. Each store will also debut limited-edition souvenirs carrying the name of each destination, including totes, caps and a scarf. Last but not least, stores will host events celebrating iconic elements of Carioca beach culture. The first is confirmed in Ibiza on 20 June, at the sophisticated Casa Jondal beach club, where guests can expect fresh coconut water carts, altinha classes (Brazilian beach soccer) and banana ice lollies.
