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Ferrari Opens Lifestyle & Fashion Store in Los Angeles

The Italian luxury brand has officially opened its first U.S-based lifestyle and fashion boutique in Los Angeles, situated at Rodeo Drive in Beverly Hills.

To celebrate the opening of the 205sq m store, the label hosted four days of activities and celebrations, with a temporary red carpet in place to honour the grand ribbon-cutting. At the opening, Creative Director Rocco Iannone provided guests with guided walk-throughs to tour the space and his debut collection for Ferrari.

Attendees of the tour include editors from prestigious consumer lifestyle and media outlets, celebrity and international stylists, influences, tastemakers and more. During the tour, Iannone talked about Ferrari’s intrinsic and historic links to the city, highlighting the Hollywood area in particular.

The Creative Director talked fondly of the iconic brand appearing in nostalgic cult TV programmes such as Miami Vice and Magnum P.I and featuring on shows such as Keeping Up With The Kardashians.