The intention behind the new showroom is to create a permanent meeting point for the country’s Ferrari community rather than operating solely as a conventional dealership.
Ferrari has officially opened a new showroom in Riyadh as the Italian supercar manufacturer strengthens its presence in Saudi Arabia and targets the Kingdom’s growing community of wealthy collectors.
The facility, located at Canopy Plaza on the Northern Ring Road, is operated by Fast Auto Technic, Ferrari’s official importer in Saudi Arabia since 1998.
Italian luxury carmaker said it is the first showroom in Asia and the Middle East to adopt the company’s latest global design concept, making Riyadh an early showcase for how the marque intends to serve customers around the world.
The company described the showroom as both a retail space and a destination for Ferrari owners and enthusiasts.
Its ground floor includes a main display area for the latest Ferrari models, alongside a dedicated configuration space where customers can choose the materials, colours and finishes for their vehicles. A retractable shutter allows this section to be closed completely, giving buyers privacy while they configure their cars. The same space can then be converted into a private delivery room, allowing owners to collect their new Ferrari in the presence of friends and family.
The Riyadh showroom will also sell certified pre-owned cars through the Ferrari Approved programme. These vehicles will be held in a dedicated storage area rather than displayed alongside the latest models. Ferrari said the venue will host private events, new-model presentations and other experiences for its Saudi customers.
