During the month-long FIFA World Cup 2022, it is expected that hospitality, F&B, sports merchandise and fashion sectors will be the recipients of additional spends by the millions of fans visiting the country.
It is predicted that the upcoming global event is going to generate around $4bn in revenue from tourist expenditure in the Middle East, a new research report has said.
“Though Qatar will corner the lion’s share – about 85 percent – of the projected revenue share from the world cup-related spends by tourists, the UAE, especially Dubai, will be the second most beneficiary of the revenue opportunity during the period,” market research by the Dubai office of RedSeer Strategic Consulting said.
Other areas that will benefit are neighbouring countries such as Saudi Arabia, Oman and Kuwait, according to RedSeer, the global consultancy that specialises in online services. “Over 60 percent of this spend increase is expected to happen through digital channels,” the study said.
