Wayfair continues to expand its brands in brick and mortar as the online home furnishing giant’s Perigold banner has opened its second store, a nearly 30,000sq ft, two-level location at CityPlace in West Palm Beach, Florida.
The opening follows the luxury brand’s brick and mortar debut earlier this year, in Houston. It also comes as Wayfair is expanding its namesake brand with a large-format concept.
The West Palm Beach store is designed to mirror Perigold’s online experience. It houses more than 150 luxury home brands across furniture, décor and lighting, with many products available to take home or ship within a week. The layout includes styled vignettes, dedicated collaboration areas for designers and clients and spaces for events and community programming.
Unique to the West Palm Beach store is a dedicated sleep centre, where customers can explore premier bedding in a boutique-like setting. The store also offers an expanded assortment of kitchen appliances, offering shoppers the chance to experience luxury kitchen design solutions firsthand.
“West Palm Beach is a vibrant and fast-growing market and our customers here are already deeply engaged with Perigold online,” said Rebecca Ginns, Global Head of Perigold. “By opening a store in CityPlace, we’re making it even easier for design-savvy shoppers and professionals to discover, experience and collaborate with us in person.”
