The online global shopping platform, AliExpress, after the success achieved with the opening of its first physical shop in Madrid, now bets on Catalonia and Finestrelles Shopping Centre as a reference for the opening of its new store AliExpress Plaza, making it the largest in Europe.

AliExpress, a modern and stylish store of almost 1,000 m2

Almost 1,000 m2 with more than 1,500 references and 80 brands distributed across the store where labels of international prestige are mixed with other Asian brands seeking to enter the Spanish market.

Finestrelles Shopping Centre, owned by European developer Equilis, welcomed more than 150,000 visitors during the recent Black Friday campaign (Friday, Saturday and Sunday), which also coincided with the weekend of the shopping centre’s first anniversary. Specifically, last Friday, Finestrelles Shopping Centre recorded a 180% increase in footfall compared to any other Friday of normal activity.

Finestrelles Shopping Centre, a reference in Barcelona

Opened 1 year ago, Finestrelles Shopping Centre, located in the municipality of Esplugues de Llobregat, has become the reference shopping center in the Baix Llobregat area and in the upper side of the Diagonal.

The opening of AliExpress Plaza in the shopping center owned by the European developer confirms its transversal and multidisciplinary character, where a very varied commercial offer is concentrated, gathering in a single space more than 100 leading operators in food, fashion and accessories, technology, cosmetics, sports and restaurants, among other services.

Thanks to its engagement to open, urban, green and sustainable spaces, Finestrelles Shopping Centre has been recognized and supported by international certifications. 

Finestrelles Shopping Centre – Key facts

  • Opened at the end of 2018
  • 103 retail units spread over a gross leasable area of 39,250 m2
  • Excellent location: privileged area, between the two main entrances to Barcelona and the towns of the Baix Llobregat area
  • Spacious car park with 1,250 spaces
  • An architectural space conceived as an oasis of light and greenness within an urban environment
  • A student’s residence with 380 beds next to the site
  • A sustainable reference – BREEAM “Very good” rating and AIS “5 stars” rating
  • Creation of 1,150 direct jobs, boosting the local economy

Equilis brings added value to customers

Carl Mestdagh, Executive Chairman of Equilis Europe: “We integrate new trends and new lifestyles in our developments. Customers today need other functionalities, they work and shop differently and their habits have changed.  Aspects like mobility, sustainability, working and shopping spaces have been integrated into our building concepts.” 

Olivier Beguin, CEO of Equilis Europe: “We have been pioneers in developing shopping centers with high standards (Docks Bruxsel, Brussels: BREEAM certification, grade: Excellent | ICSC Award in 2018, cat. new development/large | ICSC’s VIVA Award 2019, rewarding the best shopping center development in the world – Finestrelles SC, Barcelona: BREEAM certification, grade: Very good | AIS, ‘5 stars’). 

The role of the physical store is changing and more and more customers are omni-channels.  Welcoming an e-commerce giant such as AliExpress will help us come closer to fulfilling today’s customers’ expectations.”