Nobu, the globally recognised luxury lifestyle brand and leading Egyptian real estate developer SODIC, welcomed international media, industry leaders and VIP guests to Nobu Hotel London Portman Square on 19 June.
The event, hosted by SODIC General Manager Ayman Amer and Nobu founders Robert De Niro and Meir Teper, alongside CEO Trevor Horwell offered guests an exclusive first look at Nobu Hotel and Nobu Residences North Coast, which will anchor SODIC’s visionary OGAMI development on Egypt’s Mediterranean coastline.
The partnership between Nobu and SODIC will bring a new generation of Nobu hotels, residences and restaurants to Egypt, marking one of the brand’s most ambitious regional expansions to date. Across three luxury lifestyle destinations, Nobu will bring together hospitality, residential living and world-class dining, translating its distinctive philosophy into places defined by purposeful design, heartfelt service and a deep connection to their surroundings.
The opening of Nobu Hotel and Residences North Coast builds on the momentum of Nobu’s seasonal restaurant, which debuted in 2025 and introduced the brand’s signature hospitality, cuisine and design-led experience to Egypt’s Mediterranean coast. Set within OGAMI, one of the region’s most dynamic luxury coastal communities, the upcoming hotel and residences will evolve this vision into a complete Nobu lifestyle destination, uniting residential living, dining, wellness and exceptional service. Here, the residences will embrace the rhythm of Mediterranean living with a lifestyle shaped by sea, dining and understated luxury.
Meanwhile, Nobu New Cairo is set to open this week in Eastown District New Cairo (EDNC), offering locals and visitors the opportunity to experience Nobu ahead of the future Nobu Hotel, scheduled to open in 2027. Further west, a third Nobu Hotel and Residences will open within SODIC’s signature development in New Zayed. Set in one of the city’s most up-and-coming neighbourhoods, the West Cairo destination will place guests and residents within easy reach of some of Egypt’s most celebrated landmarks, including the Pyramids, the Great Sphinx and the Grand Egyptian Museum, located just twenty minutes away. In Cairo, the residences will offer a more urban expression of the Nobu lifestyle, combining contemporary design, hospitality-led service and access to Nobu dining, with the cultural richness of one of the world’s most historic cities.
Together, the three developments establish Egypt as one of the most significant growth markets in Nobu’s global portfolio, reinforcing the brand’s position as a global place-maker shaping the future of modern luxury.
