Modern British fragrance brand Floral Street is delighted to announce a new immersive pop-up display at Boots’ Liverpool New Mersey location to celebrate the launch of Enchanted Masquerade, the brand’s newest fragrance created in collaboration with Netflix and Shondaland’s global hit series Bridgerton.
Launching today, the enchanting in-store experience invites shoppers to step into a world of romance, fantasy and modern Regency glamour.
Inspired by the opulence and fantasy of the hit series, currently airing its fourth season, the Floral Street pop-up transforms the fragrance space into a captivating destination where customers can discover the brand’s newest fragrance.
Visitors are invited to explore an immersive display to discover Enchanted Masquerade up close, experiencing the fragrance’s spectacular floral gourmand scent and discovering the inspiration behind it in a special sensory experience that brings together storytelling, scent and spectacle.
Founded by clean beauty pioneer and entrepreneurial leader in global beauty, Michelle Feeney, the independent, clean and British brand has become renowned for its eco-conscious fine fragrances, which are ‘powered by flowers’ and inspired by Britain’s vibrant culture.
“Liverpool is a city that isn’t afraid of colour or self-expression. There is a ‘boldness’ to the people here that perfectly matches the Floral Street DNA. We don’t just sell perfume; we sell confidence and Liverpool has that in spades,” says Michelle Feeney. “As an independent brand, it’s an incredible honour to see Floral Street showcased so prominently in this key location and to offer this experience to local customers.”
