Set to open on Saturday, Foot Locker is opening a first-of-its-kind store model that serves as both a shopping destination and community hub.
“The Crenshaw Rec by Foot Locker” will be located on Crenshaw Boulevard in South Los Angeles and inspired by the role recreation centres have played as gathering places.
Developed by Foot Locker in partnership with Nike, Jordan Brand and Converse, The Crenshaw Rec by Foot Locker is designed as both a shopping destination and community hub. The space features an equipment room, open gym, hyper-local product collections, creative workspaces and a dedicated resource centre that will host year-round programming supporting residents.
“The Crenshaw Rec by Foot Locker reflects our commitment to investing in the communities that have shaped our brand and continue to move sneaker culture forward,” said Brett O’Brien, Senior VP, Chief Marketing Officer at Foot Locker. “Together with Nike Inc. and respected voices across Crenshaw, we’re proud to create a destination that honours the neighbourhood’s rich legacy while inspiring the next generation through sport, culture and community.”
The store experience will include:
- Community programming: Educational workshops including music academies, run clubs, barber shop cuts and other events throughout the year.
- Exclusive product collections: Merchandise available only at The Crenshaw Rec by Foot Locker will include a Crenshaw High School x Nike Team Shop collection and a capsule collection by Los Angeles-based designer Gavin Mathieu.
- Local business integration: Ongoing pop-ups will highlight local businesses and entrepreneurs.
- The Crenshaw Striper Program: A neighbourhood hiring initiative.
To celebrate the grand opening, Foot Locker will host a community swap meet and three-on-three basketball tournament on Saturday 22 August from 10am till store close.
