The leading footwear and sportswear omni-channel business, Footasylum, has announced the completuin of upgrades to its Trafford Centre store in Greater Manchester.
The re-opening marks the latest milestone in the company’s ambitious UK retail expansion, following other recent launches in Manchester Arndale, Trinity Leeds and Merthyr Tydfil.
The Trafford Centre’s strong footfall, diverse retail environment and alignment with Footasylum’s customer profile makes it one of the company’s most valuable retail spaces. The new 17,178sq ft store will generate 14 jobs locally, building on the commercial momentum already demonstrated at Manchester Arndale and affirming Manchester and the North of England as a strategically important market for the business.
Home to over 200 shops and restaurants, the Trafford Centre is increasingly a destination for experiential retail and community activation, characteristics which fit well with Footasylum’s hyper-local and innovative omni-channel approach. The Trafford Centre’s “Escape Ordinary” philosophy complements Footasylum’s “Defy Ordinary” mindset, with both brands focused on offering products and experiences that embody a lifestyle, not just functionality.
The store will offer customers access to Footasylum’s extensive brand portfolio which includes renowned third-party brands like Nike, adidas Originals, ASICS, Saucony and Berghaus, alongside Footasylum-exclusive labels such as Monterrain and Forena. The Trafford Centre’s late night opening hours mean customers can enjoy shopping Footasylum’s fantastic product range for longer.
